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Top 100 U.S. Pre-Roll Brands of 2025

Top 100 U.S. Pre-Roll Brands of 2025

Posted by Custom Cones USA on Jun 11th 2025


The Top 100 U.S. Pre-Roll Brands of 2025

Researched, written and produced by Brian Beckley and James Valentine of Custom Cones USA in collaboration with Cain Newman and Marshall Engelthaler, cannabis business students and LSSU Cannabis Club members at Lake Superior State University.

$3.1 billion. 316.8 million units sold. Nearly 3,000 brands vying for dominance.

Welcome to America's pre-roll market, where 82% of cannabis smokers fuel a category growing 12% year-over-year and commanding 15.4% of the entire cannabis landscape. This isn't just big business; it's a revolution led by brands that cracked the code on what consumers actually want, with 94% preferring joints as their consumption method of choice.

Top brands understand that the pre-roll game has changed. Infused pre-rolls dominate with a 44.4% market share, while multi-packs capture nearly 50% of all sales. With 80% of cannabis users consuming multiple times daily and ranking potency, price, and brand as their top three factors when purchasing pre-rolls, loyalty becomes everything.

These Top 100 Brands haven’t just adapted, they have led an industry transformation. From Jeeter's $243 million diamond-infused empire to Dragonfly Cannabis moving 12.3 million units through strategic pricing, each brand has discovered their unique paths to pre-roll dominance. Some are single-state powerhouses like Goodlyfe Farms. Others are multi-state operators like STIIIZY. Nearly all have invested in automated production, sophisticated infusion technologies, and premium pre-roll materials that separate them from the pack.

These are the pioneers who didn't just ride the pre-roll wave, but helped create it. These brands set tomorrow's standards today, and their success stories reveal the blueprint for pre-roll excellence in one of America's most competitive and innovative cannabis categories.

Methodology

In partnership with Seattle-based cannabis analytics firm Headset, whose data is sourced from actual consumer transactions across over 3,500 retailers in 12 U.S. state markets and 4 Canadian provinces, Custom Cones USA has identified the Top 100 Pre-Roll Brands in the American market using total pre-roll sales data to highlight the top-selling brands in the U.S. cannabis Pre-Roll segment.

Headset data from the following 12 states was analyzed: Arizona, California, Colorado, Illinois, Maryland, Massachusetts, Michigan, Missouri, Nevada, New York, Oregon, and Washington.

Custom Cones USA created a 10-point Social Score, by calculating the percentile rank of each brand’s Instagram, LinkedIn, and website metrics to reduce the impact of outliers. These percentile-based values were then weighted by relevance to generate a balanced score that reflects how engaged and visible a brand is online.

Instagram contributes 40% to the overall score and is based on several factors: 35% of the score comes from the number of followers, 20% from the number of posts, 30% from the average number of likes calculated as an average of the 10 most recent posts, and 15% from the average number of comments, also calculated from the 10 most recent posts.

It should be noted, Instagram’s rules are especially tough on cannabis brands, getting shadowbanned or having their accounts deleted just for showing someone smoking or using words like "cannabis" in their captions. Some profiles may be down right now as Instagram’s moderation hits hard.

LinkedIn accounts for 25% of the overall score and is based on the number of followers.

Website metrics make up 35% of the total score, with 45% of that score coming from the domain rating and 55% from the amount of organic traffic.

    •  
    • linkn
    • insta
    • union
    • CCUSA Social Score: 9.2
    • goodlyfe
    • Total Pre-ROll Sales $245,331,451
    • Pre-Roll Units Sold 9,963,014
    • TOTAL PRODUCTS
      (2024)
      1403
    • AVG ITEM PRICE
      (2024)
      $24.62
    • AVG UNIT COST
      (2024)
      $16.34
    • PROFIT
      MARGIN
      34%
    • BRAND MARKET SHARE
      (2024)
      8.00%

About the Brand

Jeeter is the undisputed heavyweight champion of the pre-roll world. The California-based company moved nearly 10 million units across four states in 2024 for a total revenue of more than $243 million, more than double its closest national competitor. Launched in California in 2018 by co-CEOs Lukasz Tracz and Sebastian Solano, along with Chief Financial Officer Scot Garrambone, Chief Sales Officer David Solano and Chief Product Officer Peter Dimirov, the company is named for the group’s pre-legality code word for a joint. Jeeter earned the top pre-roll revenue spot in California, Arizona and Michigan and landed in fifth in Massachusetts, accounting for a full 8% of pre-roll revenue nationwide. Because of the company’s focus on infused products, their pre-rolls have a higher average price point than many of its competitors, leading to higher revenues on fewer item sales. For example, while Jeeter’s 8% of revenue is easily the largest in the country, it places second in units sold at 3.1%.

Products and Packaging

The company offers three main product sizes of most strains, all of which are infused with either THC Diamonds or cannabis oil, depending on the state, and then rolled in kief: the 1-gram Jeeter pre-rolled cone, the 2-gram Jeeter XL pre-rolled tube and 0.5-gram Baby Jeeter, packaged in jars of 5 pre-rolled cones for a total of 2.5 grams. All of Jeeter’s pre-rolls are packaged in glass or clear plastic jars or tubes, with bright, foil labeling and a color-matched metallic cap. Along with the easily recognizable outside infusion, Jeeter adds an extra layer of branding with a color-coded filter wrap featuring the company’s branding, or in the case of the 2-gram XL, a customized cigar band featuring the branding that wraps around a glass-tipped pre-rolled tube.

Marketing

Jeeter is known primarily for its infused pre-rolls, celebrity pairings like its 4.2-gram Bob Marley “Unity Joint” in guitar-shaped packaging and athlete collaborations, such as a special Ricky Williams “Jeeter X Highsman” pack, a Dwayne Wade pack and even a Boston Celtics “18th Banner Tribute” pack celebrating the team’s 2024 NBA championship. Jeeter is also known for its stylish, elaborate packaging and unique strain drops. The company is famous for elaborate packaging as well, such as the “Jeeter HOF” pack celebrating Dwayne Wade’s career that features a full grain basketball-style faux leather and two exterior “lockers” filled with easter eggs celebrating Wade’s basketball and post-basketball careers.

TOP-SELLING PRODUCTS

TOTAL SALES
(2024)
TOTAL UNITS SOLD
(2024)
AVG ITEM PRICE
(2024)
% OF BRAND
SALES
#1Baby Jeeter - Blueberry Kush Infused Pre-Roll 5-Pack (2.5g) $6,605,399 230,816 $28.62 3%
#2Baby Jeeter - Watermelon Zkittlez Diamond Infused Pre-Roll 5-Pack (2.5g) $5,691,886 200,858 $28.34 2%
#3Baby Jeeter - Blue Zkittles Quad Infused Pre-Roll 5-Pack (2.5g) $5,650,179 199,050 $28.39 2%
#4Baby Jeeter - Strawberry Sour Diesel Liquid Diamond Infused Pre-Roll 5-Pack (2.5g) $5,642,081 195,859 $28.81 2%
#5Baby Jeeter - Grandaddy Purple Quad Infused Pre-Roll 5-Pack (2.5g) $5,454,722 190,547 $28.63 2%



    •  
    • linkn
    • insta
    • union
    • CCUSA Social Score: 8.9
    • goodlyfe
    • Total Pre-ROll Sales $110,507,739
    • Pre-Roll Units Sold 5,071,074
    • TOTAL PRODUCTS
      (2024)
      347
    • AVG ITEM PRICE
      (2024)
      $21.79
    • AVG UNIT COST
      (2024)
      $12.77
    • PROFIT
      MARGIN
      41%
    • BRAND MARKET SHARE
      (2024)
      3.61%

About the Brand

The No. 2 spot nationally easily belongs to California-based STIIIZY. The company sold more than 5.1 million pre-roll units in five states in 2024 for a total annual revenue of $110.5 million. Founded in 2017 as a vape company, STIIIZY’s 40’s brand infused pre-rolls and infused blunts have become a favorite in the pre-roll category. Co-founded by CEO James Kim, an Iraq war veteran who used cannabis to treat his PTSD and help transition to civilian life, STIIIZY overflows with SoCal vibes, including the name, which is derived from the Cali term “steez,” referring to the convergence of style and ease. Like other top-selling pre-roll companies, STIIIZY’s focus on infused products gives it a high average price point, leading to higher revenues on smaller unit sales than other pre-roll manufacturers. STIIIZY accounts for 3.6% of total pre-roll revenue and 1.6% of all units sold, however, because the company sells a wide variety of items, its overall brand market share is the highest in the data. In fact, STIIIZY’s 40's - Blue Dream Infused Pre-Roll 5-Pack (2.5g) is the top-selling pre-roll product in the country.

Products and Packaging

STIIIZY pre-roll line is known as 40’s, because of their potency, and comes in both 1-gram single-packs and 2.5-gram 5-packs of classic pre-rolls. They also offer 5-packs of 0.5-gram hemp wrap blunt cones and 2-gram hemp wrap blunt tubes. All of the STIIIZY 40’s are infused with live resin and dusted in kief. All of STIIIZY’s pre-rolls are packaged in glass jars with elaborate, metallic labels that are color coded with the caps used on the jars, as well as customized branding on the filters, all of which say “STIIIZY.” The pre-rolled blunt cones use color-coded cigar bands that match the colors on the jar, while the 2-gram tubes feature a customized cigar band with the brand name.

Marketing

As a company that got its start making concentrates and vapes, STIIIZY’s pre-roll marketing is focused on the potency of the concentrate it uses to infuse its joints, going so far as to name their pre-roll line “40’s” in deference to the potency. The company also focuses on its Southern California roots, and its branding tends toward the high-end, with the use of glass tubes and jars, as well as metallic printing to match the higher price point of its infused product lines. Unlike other companies, STIIIZY does not do collaborations with artists or celebrities, though it has been active in sponsoring events, such as the Rolling Loud Hip-Hop festival, as well as partnering with Weed for Warriors on an exclusive vape battery and Zumiez apparel.

TOP-SELLING PRODUCTS

TOTAL SALES
(2024)
TOTAL UNITS SOLD
(2024)
AVG ITEM PRICE
(2024)
% OF BRAND
SALES
#140's - Blue Dream Infused Pre-Roll 5-Pack (2.5g) $8,533,977 356,876 $23.91 8%
#240's - Strawberry Cough Infused Pre-Roll 5-Pack (2.5g) $6,738,806 275,309 $24.48 6%
#340's - King Louis XIII Mini Infused Blunt 5-Pack (2.5g) $5,714,172 239,430 $23.87 5%
#440's - Pink Acai Infused Pre-Roll 5-Pack (2.5g) $5,136,397 213,192 $24.09 5%
#540's - Pineapple Express Live Resin Infused Blunt 5-Pack (2.5g) $5,022,217 207,733 $24.18 5%



    •  
    • linkn
    • insta
    • union
    • CCUSA Social Score: 8.2
    • goodlyfe
    • Total Pre-ROll Sales $76,980,340
    • Pre-Roll Units Sold 3,396,704
    • TOTAL PRODUCTS
      (2024)
      792
    • AVG ITEM PRICE
      (2024)
      $22.66
    • AVG UNIT COST
      (2024)
      $12.93
    • PROFIT
      MARGIN
      43%
    • BRAND MARKET SHARE
      (2024)
      2.51%

About the Brand

Coming in third is the Dogwalkers brand, which has been so successful at popularizing the mini cone that the brand’s name has become synonymous with the product, like Kleenex or Xerox. In 2024, Dogwalkers sold $77 million worth of pre-rolled cones, moving 3.4 million units across nine states. Dogwalkers was founded in Illinois in 2016 by Ben Kolver, who was inspired to create pre-rolls he could enjoy on walks with his dog, Bailey. They are part of Green Thumb Industries (also founded by Kolver). Dogwalkers pre-rolls are “intentionally sized” to be smaller, more personal pre-rolls that are filled with premium cannabis, perfect for, say, a walk around the block with a four-legged friend. Dogwalkers’s offerings in 2024 accounted for 2.5% of total pre-roll revenue and 1.1% of total units sold.

Products and Packaging

Dogwalkers offers only three pre-roll products and, interestingly enough, most are off-size by general industry standards. Whereas most companies produce 109mm full-gram pre-rolls and 84mm half-gram pre-rolls, Dogwalkers has built its success on in-between sizes: the 0.35-gram Mini Dogs Pre-Rolls that the company is most known for, the 0.75-gram Big Dog Pre-Roll for “longer walks,” and the new Show Dog Infused Pre-Roll, available in 0.45 grams and 1-gram size, the company’s only “normal” sized pre-roll. The company packages all of its pre-rolls in “discreet” packaging that is designed to be taken on-the-go. Its Mini Dogs are packaged in small, reusable, forest green branded embossed tins that hold either 5 or 12 pre-rolls. The Big Dog pre-rolls are packaged in reusable green, branded tubes with twist-off caps. The Show Dog infused pre-rolls are available in both a white embossed tin (the 0.45-gram pre-rolls) and a white tube (the full gram).

Marketing

Dogwalkers does not do any celebrity collaborations or any other major sponsorships, instead focusing on its niche sizes and leaning into its canine-themed motif, referencing “Chihuahuas and Dachshunds” in its Mini Dog marketing and “Great Danes and Newfoundlands” as part of its Big Dog sales pitch. The company is also committed to helping animals and partners with animal rescue organizations in states where the product is sold, with portions of every Dogwalkers product purchased going to that state’s organization. The donations are made as part of the “Bailey Legacy Fund,” celebrating the life of the dog that inspired the company’s founding and died in 2020.

TOP-SELLING PRODUCTS

TOTAL SALES
(2024)
TOTAL UNITS SOLD
(2024)
AVG ITEM PRICE
(2024)
% OF BRAND
SALES
#1Mini Dog - Animal Face Pre-Roll 5-Pack (1.75g) $5,635,138 237,569 $23.72 7%
#2Mini Dog - Brownie Scout Pre-Roll 5-Pack (1.75g) $3,975,422 168,437 $23.60 5%
#3Mini Dog - Afternoon Delight #4 Pre-Roll 5-Pack (1.75g) $3,485,692 145,119 $24.02 5%
#4Mini Dog - Head Cracker Pre-Roll 5-Pack (1.75g) $2,026,739 81,396 $24.90 3%
#5Mini Dog - White Durban Pre-Roll 5-Pack (1.75g) $1,799,701 77,181 $23.32 2%



    •  
    • linkn
    • insta
    • union
    • CCUSA Social Score: 4.0
    • goodlyfe
    • Total Pre-ROll Sales $61,812,846
    • Pre-Roll Units Sold 8,168,269
    • TOTAL PRODUCTS
      (2024)
      744
    • AVG ITEM PRICE
      (2024)
      $7.57
    • AVG UNIT COST
      (2024)
      $4.38
    • PROFIT
      MARGIN
      42%
    • BRAND MARKET SHARE
      (2024)
      2.02%

About the Brand

Despite only operating in three states – neither of which is California, ironically – Michigan-based Cali-Blaze claims the fourth spot nationally, selling an astounding 8.3 million units and hauling in $61.8 million in revenue in 2024. Located in per-roll crazy Michigan and established in 2022, Cali-Blaze lands in the state’s second spot for revenue and second in units sold, both likely related to the company’s price points. Cali-Blaze is heavily invested in making infused pre-rolls, with all 50 of their top products falling into the connoisseur/infused segment. With a wallet-friendly average item price of $7.57, Cali-Blaze products have built a strong following in the state, though, interestingly enough, they did not have a single product that cracked the Top 50. The company also ranks second in Colorado’s pre-roll market. However, nationally, Cali-Blaze still accounted for 2% of all pre-roll units sold putting them third behind Dragonfly Cannabis and Jeeter.

Products and Packaging

Cali-Blaze's signature product is the Tarantula, a 1-gram pre-roll infused with THCa or live resin and then rolled in kief and available in more than 20 flavors in packs of 1 or 3. There is also a 1.4-gram King Tarantula variety infused with “strain-specific live resin.” The company also produces classic pre-rolls of just flower, as well as 1.2-gram classic pre-roll infused with Liquid Diamonds, as well as its Donut Blunts, a 1.2-gram pre-roll with a glass filter tip that is infused with live resin. They also have 5-packs of mini pre-rolls. All of the company’s pre-rolls have the Cali-Blaze logo printed on the filter, except for the blunts, which use a custom cigar band. Cali-Blaze packages its pre-rolls in jars, with colorful logos and metallic printing that vary depending on flavor paired with black tops.

Marketing

Cali-Blaze does not do any collaborative marketing, instead focusing on the products themselves and the company’s indoor-grown flower (which separates it from other Top 10 Michigan brands). Cali-Blaze marketing uses the phrase “find your flavor”, focusing on the more than 30 different flavor options of its pre-rolls. They are also known for the high potency percentages their infusion methods provide, with some reaching past 41% THC, while still maintaining a relatively low price point. The company also places a heavy emphasis on building relationships with budtenders, with a focus on events.

TOP-SELLING PRODUCTS

TOTAL SALES
(2024)
TOTAL UNITS SOLD
(2024)
AVG ITEM PRICE
(2024)
% OF BRAND
SALES
#1Watermelon Diamond Infused Pre-Roll (1.2g) $1,469,461 203,339 $7.23 2%
#2Dragon Fruit Infused Pre-Roll (1.2g) $1,463,709 215,402 $6.80 2%
#3Fruit Punch Infused Pre-Roll (1.2g) $1,402,039 202,564 $6.92 2%
#4Strawberry Infused Pre-Roll (1.2g) $1,391,675 198,183 $7.02 2%
#5Blueberry Infused Donut Blunt (1.2g) $1,353,082 196,328 $6.89 2%



    •  
    • linkn
    • insta
    • union
    • CCUSA Social Score: 2.5
    • goodlyfe
    • Total Pre-ROll Sales $43,262,454
    • Pre-Roll Units Sold 2,577,072
    • TOTAL PRODUCTS
      (2024)
      280
    • AVG ITEM PRICE
      (2024)
      $16.79
    • AVG UNIT COST
      (2024)
      $8.52
    • PROFIT
      MARGIN
      49%
    • BRAND MARKET SHARE
      (2024)
      1.41%

About the Brand

Rounding out the Top 5 is Presidential Cannabis, which bills itself as the “World’s Strongest” pre-rolls and blunts. Presidential was one of the first companies to sell infused pre-rolls and infused blunts, which they infuse with THC distillate using a “proprietary process” and roll in kief. In 2024, that led them to $43.3 million in sales, totaling about 2.6 million units. Presidential’s 28 products accounted for 1.4% of national pre-roll sales revenue and 0.8% of all units sold, which equates to a 0.2% market share. (Note: Numbers used for this piece do not include Oklahoma sales.) Founded in 2012 by Everett Smith following a career playing professional basketball in Europe, Presidential products are available in four states and saw growth in sales, units sold and market share in 2024.

Products and Packaging

Presidential sells both infused pre-rolls and infused blunts, both of which are made with organic flower, THC distillate and rolled in kief. The company’s infused blunts are 1.5 grams, made with moonrocks that are packed into a hemp pre-rolled cone and labeled with a custom cigar band. They also offer 3-packs of 0.7-gram mini blunts, made the same way. The company also sells traditional pre-rolls, made with the same moonrocks, in 1-gram cones and as 3-packs of 0.5-gram cones, each featuring the company’s logo printed on the filter. The company packages its pre-rolls and blunts in mylar packs that look a lot like cigarillo packs that contain the cigars commonly used to make home-rolled blunts.

Marketing

Presidential’s marketing focuses on potency, with its “World’s Strongest” slogan featured on every package, as well as communicating that their hemp blunt products are 100% tobacco free. Touting their status as one of the trailblazers of infused products in the U.S. cannabis market, their commitment to excellence fuses cannabis with cutting-edge science and technology to create the safest, most reliable and innovative products on the market. They host parties and events that draw big crowds that set the vibe for the brand: cool, confident, and bold.

TOP-SELLING PRODUCTS

TOTAL SALES
(2024)
TOTAL UNITS SOLD
(2024)
AVG ITEM PRICE
(2024)
% OF BRAND
SALES
#1Waui Moon Rock Infused Blunt (1.5g) $2,272,666 130,345 $17.44 5%
#2Presidential x THC Design - Pink Cookies Moonrock Infused Blunt (1.5g) $1,456,311 88,649 $16.43 3%
#3Grape Moonrock Triple Threat Infused Pre-Roll (1g) $1,430,253 101,904 $14.04 3%
#4Blue Raspberry Moonrock Infused Pre-Roll (1g) $1,365,730 98,105 $13.92 3%
#5Presidential x Rove - Skywalker Moonrock Infused Pre-Roll (1g) $1,345,613 93,982 $14.32 3%



    •  
    • linkn
    • insta
    • union
    • CCUSA Social Score: 0.5
    • goodlyfe
    • Total Pre-ROll Sales $31,459,640
    • Pre-Roll Units Sold 4,332,015
    • TOTAL PRODUCTS
      (2024)
      39
    • AVG ITEM PRICE
      (2024)
      $7.26
    • AVG UNIT COST
      (2024)
      $3.94
    • PROFIT
      MARGIN
      46%
    • BRAND MARKET SHARE
      (2024)
      1.03%

About the Brand

Despite only having operations in two states, the Simpler Daze brand makes the most of the Michigan market’s love of pre-rolls, riding $23.1 million in sales in the Wolverine State to land at No. 6 on our charts. In total, Simpler Daze racked up more than $31.5 million in sales on over 4.3 million units sold, with the vast majority of those coming from Michigan, where the company has an average price point of just $7.26. That’s good enough for 1% of all pre-roll sales and 1.4% of all items sold. Founded in 2021 in Michigan, Simpler Daze is a brand owned by the Glorious Cannabis Company aimed at delivering a quality product at an affordable price point. In 2024, the top three best-selling pre-roll products in Michigan were all from Simpler Daze.

Products and Packaging

Despite its relatively low price point, Simpler Daze exclusively sells infused or connoisseur pre-rolls, mostly under the company’s “Fire Styxx” branding. The company uses simple plastic “doob tube” packaging with custom labels, part of its commitment to keeping the Simpler Daze price point low. In Michigan, the labels are full color and feature a skeleton as part of the artwork, to tie in with the reference to the River Styx in the product’s name. In Massachusetts, the labels are similar but comply with the state’s two-color limit on packaging.

Marketing

Despite selling infused products, the Simpler Daze brand is marketed as a low and slow session-style brand, aimed at those not necessarily looking for the highest potency. Both Simpler Daze and Glorious Cannabis are quiet on socials, but that hasn’t held them back from controlling a strong share of the national pre-roll market. The company sees the Simpler Daze brand as something for “OG’s” who are looking for a good high, but to not be couch-locked. It is “simple, good weed” that is high in cannabinoid and terpene content and packed into pre-rolls to keep them at an accessible price point for consumers.

TOP-SELLING PRODUCTS

TOTAL SALES
(2024)
TOTAL UNITS SOLD
(2024)
AVG ITEM PRICE
(2024)
% OF BRAND
SALES
#1Fire Styxx - Unicorn Tears THCA Infused Pre-Roll (1g) $6,256,845 901,166 $6.94 20%
#2Fire Styxx - Grape Escape THCA Infused Pre-Roll (1g) $5,689,516 819,041 $6.95 18%
#3Fire Styxx - Razzberry Diesel Infused Pre-Roll (1g) $4,417,186 606,947 $7.28 14%
#4Fire Styxx - Midnight Berry THCA Infused Pre-Roll (1g) $4,235,264 578,863 $7.32 13%
#5Fire Styxx- Tigers Breath Infused Pre-Roll (1g) $4,085,965 598,258 $6.83 13%



    •  
    • linkn
    • insta
    • union
    • CCUSA Social Score: 3.1
    • goodlyfe
    • Total Pre-ROll Sales $29,628,998
    • Pre-Roll Units Sold 7,098,070
    • TOTAL PRODUCTS
      (2024)
      42
    • AVG ITEM PRICE
      (2024)
      $4.17
    • AVG UNIT COST
      (2024)
      $2.29
    • PROFIT
      MARGIN
      45%
    • BRAND MARKET SHARE
      (2024)
      0.97%

About the Brand

Coming in at a very respectable No. 7 is Goodlyfe Farms, our first single-state pre-roll manufacturer on the list of top national brands. Based out of pre-roll loving Michigan, Goodlyfe sold about 7.1 million pre-rolls, pulling in $29.7 million in revenue. Like many other Michigan pre-roll producers, Goodlyfe Farms keeps its price point low, with an average item price of $4.17 and contributing to larger sales numbers, despite every pre-roll being infused with live resin or a THC distillate, depending on the pre-roll. While the company’s products only account for 1% of all pre-roll sales revenue, they reach a full 2% of all pre-roll products sold, good enough for fourth among all producers. They even rank above STIIIZY and Dogwalkers in units sold, which is remarkable for only being in a single state. Founded in 2021 by Adam Piot and partners, the outdoor operation has grown from 70 acres that first year to a 300-acre farm and also recently began operations in New York.

Products and Packaging

Goodlyfe offers both traditional, flower-only pre-rolls and infused pre-rolls in a wide variety of strain choices, all made with the company’s famous sun-grown cannabis. While they also sell flower and vape cartridges, pre-rolls make up the majority of their products. The products are packaged in plastic, pop-top pre-roll “doob tubes” with colorful, custom labels created by an in-house design team that was given free rein to create whatever they wanted for each product. It packs its pre-rolls into Raw cones, with that company’s logo prominently displayed, and closed with a Dutch crown-style top.

Marketing

Goodlyfe Farms marketing starts with the farm itself. Goodlyfe grows its cannabis on a 300-acre outdoor and greenhouse farm in southwestern Michigan and the company promotes its “sun-grown” cannabis as being a more sustainable cultivation method, as well as having an improved terpene profile. In fact, the company’s website touts that the majority of its strains test for terpenes at over 3% with top strains earning 6%. As noted, the company only sells infused pre-rolls and has used word-of-mouth and its value proposition of a high potency product at a fair price to grow into a pre-roll powerhouse.

TOP-SELLING PRODUCTS

TOTAL SALES
(2024)
TOTAL UNITS SOLD
(2024)
AVG ITEM PRICE
(2024)
% OF BRAND
SALES
#1Unicorn Piss Infused Pre-Roll (1g) $2,755,624 661,032 $4.17 9%
#2Apple Fritter Infused Pre-Roll (1g) $2,132,043 505,048 $4.22 7%
#3Blue Raspberry Infused Pre-Roll (1g) $1,975,277 460,929 $4.29 7%
#4Blueberry Banana Pancakes Infused Pre-Roll (1g) $1,775,863 434,795 $4.08 6%
#524K Gold Punch Infused Pre-Roll (1g) $1,767,164 411,564 $4.29 6%



    •  
    • linkn
    • insta
    • union
    • CCUSA Social Score: 3.3
    • goodlyfe
    • Total Pre-ROll Sales $29,346,197
    • Pre-Roll Units Sold 12,340,472
    • TOTAL PRODUCTS
      (2024)
      228
    • AVG ITEM PRICE
      (2024)
      $2.38
    • AVG UNIT COST
      (2024)
      $1.21
    • PROFIT
      MARGIN
      49%
    • BRAND MARKET SHARE
      (2024)
      0.96%

About the Brand

Once again demonstrating the power of the Michigan pre-roll market with a single-state entry on our charts is Dragonfly Cannabis with $29.4 million in revenue. Not only that, but Dragonfly is No. 1 in the country when it comes to units sold, selling a massive 12.3 million units in 2024. That’s very impressive and probably related to its average item price of $2.38, by far the lowest of the top 10 brands. The company keeps its price point low by growing its cannabis outdoors (and in greenhouses) at its farm in southwestern Michigan. And though Dragonfly is only available in the Wolverine State, it has plans to expand into New York as well.

Products and Packaging

Dragonfly sells both traditional and infused pre-rolls in black tubes with rounded bottoms like a test tube or vial. The tubes all feature a deep red label with the company’s dragonfly logo, usually fading at the bottom into a color associated with the strain, for an elegant, upscale look. The company’s infused pre-rolls are infused using a distillate, rosin and live rosin formulation and are packaged similarly. The pre-rolls themselves all feature the company’s logo custom printed on the filters.

Marketing

The company’s marketing focuses on its 150-acre outdoor farm and the price point that it allows. Located in southwestern Michigan, Dragonfly grows mostly outdoors, with some greenhouse canopy, using organic farming methods. Dragonfly also prides itself on giving back to its local community, including police and fire departments, the Lions Club, schools, a food pantry and LoNia’s World Center, a Michigan organization that connects veterans and adults with disabilities with resources like career-training and social events. Their socials take you inside their grow and production facilities, with shots of their greenhouses, fields, production machinery, and finished products.

TOP-SELLING PRODUCTS

TOTAL SALES
(2024)
TOTAL UNITS SOLD
(2024)
AVG ITEM PRICE
(2024)
% OF BRAND
SALES
#1Citrus Sunrise Infused Pre-Roll (1.25g) $1,492,430 344,091 $4.34 5%
#2Wavy Watermelon Infused Pre-Roll (1.25g) $1,446,445 334,961 $4.32 5%
#3Just Peachy Infused Pre-Roll (1.25g) $1,358,466 310,894 $4.37 5%
#4Tropic Thunder Infused Pre-Roll (1.25g) $1,341,174 308,329 $4.35 5%
#5Sour Pebbles Infused Pre-Roll (1.25g) $1,322,999 302,847 $4.37 5%



    •  
    • linkn
    • insta
    • union
    • CCUSA Social Score: 5.7
    • goodlyfe
    • Total Pre-ROll Sales $28,344,209
    • Pre-Roll Units Sold 1,002,683
    • TOTAL PRODUCTS
      (2024)
      248
    • AVG ITEM PRICE
      (2024)
      $28.27
    • AVG UNIT COST
      (2024)
      $13.97
    • PROFIT
      MARGIN
      51%
    • BRAND MARKET SHARE
      (2024)
      0.92%

About the Brand

Born at the dawn of legalization, “Nothing Smokes Like a Lowell”. With great respect for the cannabis plant, our planet, and the consumer, Lowell Herb Co., was established in 2017 in Southern California at the dawn of legalization and expanded into other markets in 2021 following legalization around the country. Their headquarters are now based out of the Hudson Valley Region of New York with operations spread across the country. Their flower is sourced from hundreds of growers, and they only accept product that meets rigorous standards. In order to add terpene diversity and flavor to their products, Lowell Herb blends their flower strains, making their relentlessly engineered pre-rolls smooth and easy to draw. Celebrity investors see the value that Lowell brings to the industry, with names like Sarah Silverman and Mark Ronson associated with the brand. Lowell can be considered trailblazers in the industry, opening the first cannabis café in the United States in West Hollywood. They also assert that many applicants in the U.S. are removed from consideration based on having cannabis convictions on their records, for this reason, Lowell began hiring pardoned non-violent marijuana-related offenders for specific roles in their company. As staunch advocates of abolishing cannabis prohibition at the federal level, Lowell Herb Co. believes that expanded legalization will lead to more individuals enjoying the world at large through the enhanced love, appreciation, focus and clarity a good pre-roll can bring.

Products and Packaging

Reflecting their respect for cannabis and the planet, Lowell uses sustainable packaging and practices to produce their premium, all-natural cannabis products. Their products range from flower to pre-rolls to vapes and concentrates, and all carry the same natural tones and branding whether in mylar pouches, cigarette boxes, tubes, magnetic boxes, or cardboard multi-packs. Their 0.35-gram Mini Pre-Rolled Cone 10-packs come in recyclable slide boxes with matches and a built-in striker on the box for maximum convenience, and their Mind Safari 10-pack is their number one seller. The natural brown tones of all their pre-rolls match the ethos of the brand, sustainability. The Lowell 35’s Slim Tall Smokes also contain 0.35-grams of flower but come in stylish cigarette tubes in a wide range of their signature, single-origin blends. The blends feature a curated ratio of unique strain and terpene profiles ready for any occasion. The 1-gram pre-roll in a clear doob tube keeps the legacy of the single pre-roll alive, and with over 130 total pre-rolls in total on dispensary shelves, the reputation of Lowell Herb Co. Is well deserved.

Marketing

With their artisan flower, sustainable packaging, and laidback vibe, Lowell presents as a leader in cultivation, quality and public perception. Tying their brand to the dawn of legalization through William “Bull” Lowell’s story who carried on with growing cannabis in the early 1900’s when regulation was passed to shut him down. But “Bull” Lowell ignored the pressure to quit and for that he was shut down and jailed. What better representation of a cannabis brand than someone who stands up to the powers that be in the face of adversity. It is safe to say that Lowell Herb Co. was and still is a pioneer in the cannabis industry and they show no signs of stopping coming in at number 9 on our list. Their social marketing is simple, put on display the signature aesthetics of the brand next to the trichome covered bud they curate that would make Bull Lowell proud.

TOP-SELLING PRODUCTS

TOTAL SALES
(2024)
TOTAL UNITS SOLD
(2024)
AVG ITEM PRICE
(2024)
% OF BRAND
SALES
#1The Happy - Hybrid Blend Pre-Roll 6-Pack (3.5g) $2,466,749 63,982 $38.55 9%
#2The Zen - Hybrid Blend Pre-Roll 6-Pack (3.5g) $1,472,241 38,722 $38.02 5%
#3The Creative - Sativa Blend Pre-Roll 6-Pack (3.5g) $1,421,872 36,756 $38.68 5%
#4The Social - Sativa Blend Pre-Roll 6-Pack (3.5g) $1,308,781 35,450 $36.92 5%
#535's - Mind Safari Pre-Roll 10-Pack (3.5g) $1,276,779 64,976 $19.65 5%



    •  
    • linkn
    • insta
    • union
    • CCUSA Social Score: 6.9
    • goodlyfe
    • Total Pre-ROll Sales $25,879,167
    • Pre-Roll Units Sold 1,330,823
    • TOTAL PRODUCTS
      (2024)
      525
    • AVG ITEM PRICE
      (2024)
      $19.45
    • AVG UNIT COST
      (2024)
      $10.51
    • PROFIT
      MARGIN
      46%
    • BRAND MARKET SHARE
      (2024)
      0.84%

About the Brand

With more than $25.9 million in pre-roll sales in 2024 Missouri alone, Good Day Farm rounds out our Top 10 Pre-Roll Brands selling more than 1.3 million units. Founded as a medical cannabis provider – and still a major player across several Southern states that have medical-only markets including Mississippi, Arkansas and Louisiana – Good Day Farm moved into the recreational game in 2023, as Missouri’s adult-use market opened. Good Day Farm has established itself as the top pre-roll manufacturer in Missouri, dominating the Show Me State’s market, accounting for 16.5% of all pre-roll revenue and 12.3% of all unit sales in the state. The company had 525 total products available for sale in 2024 with an average item price of $19.45. It should be noted that Headset numbers for Good Day Farm only include Missouri, so it is likely that they would place even higher on this list if all the medical states were included.

Products and Packaging

Good Day Farm produces a variety of pre-roll products, as well as flower, vapes, concentrates and edibles. Its main line of pre-rolls is the Good Day J’s line, which pack premium flower into hemp paper cones and are available in various sizes up to and including full gram king size pre-rolls, packed in resealable mylar pouches, like cigarillos. The company’s Super J’s line features infused joints, rolled in kief. Those are packed in jars featuring colorful custom labels with the slogan “Fly Higher” printed in gold ink on glossy colored caps. There are also two lines of pre-rolled blunts, Good Day Blunts and Southern Sweets, both of which are hand-rolled and feature glass filter tips, both also packaged in cigarillo-style pouches.

Marketing

Primarily a medical provider, Good Day Farms has a mission of helping people feel good and prides itself on its genetics as well as its cultivation methods to produce strains high in cannabinoids and terpenes. The company also teams up with a pair of charities as part of its “Doing Good” program. The company’s “Titty Sprinkles” (or “Pink Sprinkles” in less fun states) was developed by a breeder inspired to develop a strain that alleviated pain and stress for his mother, who was battling breast cancer. Proceeds from the strain’s sales go to Realm of Caring to fund breast cancer research. Good Day Farms also partners with the Last Prisoner Project, fighting for criminal justice reform, as well as working to release and rebuild the lives of cannabis offenders still in prison.

TOP-SELLING PRODUCTS

TOTAL SALES
(2024)
TOTAL UNITS SOLD
(2024)
AVG ITEM PRICE
(2024)
% OF BRAND
SALES
#1Super J's - Grapefruit x Cookies Infused Pre-Roll 5-Pack (2.5g) $554,207 15,716 $35.26 2%
#2Super J's - Black Jack x Blueberry Infused Pre-Roll 5-Pack (2.5g) $475,066 13,555 $35.05 2%
#3Super J's - Grape x Gas Truffle Infused Pre-Roll (1g) $441,654 31,600 $13.98 2%
#4Super J's - Tropical x Watermelon Gushers Infused Pre-Roll (1g) $428,655 29,944 $14.32 2%
#5Super J's - Lemon x OG Kush Infused Pre-Roll 5-Pack (2.5g) $412,485 11,504 $35.86 2%


    •  
    • linkn
    • insta
    • union
    • CCUSA Social Score: 8.9
    • goodlyfe
    • Total Pre-ROll Sales $23,931,106
    • Pre-Roll Units Sold 1,244,717
    • TOTAL PRODUCTS
      (2024)
      562
    • AVG ITEM PRICE
      (2024)
      $19.23
    • AVG UNIT COST
      (2024)
      $12.12
    • PROFIT
      MARGIN
      37%
    • BRAND MARKET SHARE
      (2024)
      0.78%


About the Brand

Illinois-based Verano comes in just outside the top 10, selling more than 1.2 million pre-roll units across three states for just under $24 million in revenue. Verano, the company, owns many brands and has operations across nearly a dozen states, but not every state carries the Verano brand, which had 562 pre-roll products available in 2024, many infused, leading to an average item price of $19.23. The numbers above only reflect sales in Illinois, Maryland and Ohio, states that provide data to Headset, so it is likely that Verano would place higher on this list if all states were accounted for.

Products and Packaging

Verano offers multiple pre-roll options, including its traditional 1-gram flower Stix, the infused 1.2-gram Dynamite Stix and the Swift Lifts multi-pack of five half-gram pre-rolls available in traditional and the “Iced” variety, infused with THCa. Each product has standard “Essence” and “Reserve” varieties available. Both the Stix and Dynamite Stix are packaged in stylishly minimalistic white pre-roll tubes with twist tops that feature the brand name printed vertically in black. The Swift Lifts, meanwhile, are packaged in a black slider tin with white lettering, and like the Stix, infused products have additional text in sky blue.

Marketing

In its marketing, the Verano brand emphasizes the products’ proprietary genetics grown at one of its 14 facilities and presents as a sophisticated choice. As a mostly medical supplier, Verano also emphasizes education, with a focus on “curiosity.” Cultivation of local, organic, exceptional bud is the company's ethos and their dedication to premium in-house grown flower that goes above and beyond quality standards takes center stage. Consumer messaging on the other hand focuses on rewriting the narrative, with their “we say yes” moniker rivaling the “just say no” campaign championed by Nancy Reagan. Their stance on cannabis decriminalization and democratization is loud and proud, promoting clemency to nonviolent offenders, partnering with The Weldon Project’s Misson Green, a leader in clemency, expungement, and pardons for persons currently or formerly incarcerated due to nonviolent cannabis-related crimes. An initial donation of $50,000 was gifted to The Weldon Project with an additional company match of up to $13,000 in customer and patient-generated donations at its nearly 100 dispensaries across 13 states on the first Friday of each month through the latter half of 2022. Annual Pride Partnerships with Center on Halsted, an organization offering programs and services for LGBTQ+ populations, further show Verano’s commitment to advancing, supporting, destigmatizing cannabis in America.

TOP-SELLING PRODUCTS

TOTAL SALES
(2024)
TOTAL UNITS SOLD
(2024)
AVG ITEM PRICE
(2024)
% OF BRAND
SALES
#1Reserve Swift Lifts - Space Mints Pre-Roll 5-Pack (2.5g) $1,077,624 38,786 $27.78 5%
#2Reserve Swift Lifts - Gelato Pre-Roll 5-Pack (2.5g) $966,229 35,683 $27.08 4%
#3Reserve Swift Lifts - Strawberry Milkshake Pre-Roll 5-Pack (2.5g) $672,510 24,047 $27.97 3%
#4Reserve Swift Lifts - The Soap Pre-Roll 5-Pack (2.5g) $546,054 21,058 $25.93 2%
#5Reserve Swift Lifts - Cherry Malt Pre-Roll 5-Pack (2.5g) $497,765 17,000 $29.28 2%



    •  
    • linkn
    • insta
    • union
    • CCUSA Social Score: 4.4
    • goodlyfe
    • Total Pre-ROll Sales $21,808,806
    • Pre-Roll Units Sold 2,272,906
    • TOTAL PRODUCTS
      (2024)
      245
    • AVG ITEM PRICE
      (2024)
      $9.60
    • AVG UNIT COST
      (2024)
      $5.74
    • PROFIT
      MARGIN
      40%
    • BRAND MARKET SHARE
      (2024)
      0.71%


About the Brand

Glorious Cannabis Co. is all about holding themselves to high standards when producing weed. Their production and extraction methods are all about being thorough and not rushing to produce the bud. The motto they live by is “we cut buds not corners” which speaks volumes to the consumer. They believe in transparency and purity, taking a stand against cannabis products that contain synthetic or converted oils in lieu of real, natural THC oils, supporting enhanced regulations to weed out these types of products. There are several brands they serve under like Crude Boys, Drip, and Choice Chews. In 2024 GC Co. had $21.8 million in sales, which came from 2.7 million units.

Products and Packaging

GC Co. has a wide selection of pre-roll options, ranging from double infusions to single infusions, to non-infused, and their very own ‘Strain Art Series’. Firestyxx are their basic forms of pre-rolls, marketed as slow burning. These come in a standard black doob tube with a slightly similar sticker/wrapper for each strain. Chulas Tarantulas are a part of their non-infused selection, although coated in kief. These are sold in single serve glass or plastic containers with a simple design including multiple shades of colors and the strain name at the bottom. IceWater is their pre-roll selection with an infusion of bubble hash and diamond dust, sold in similar containers to the Chulas. however having a more elaborate design. Strain Art Series is their 12ct selection of high-potency (35-50%) bubble hash infused pre-rolls with no added terpenes that come in similar packaging to that of Chulas, but with a highly developed image to reflect the strain name. GC Co. also has their Crude Boys line of infused pre-rolls that includes types called Heater, Tarantula, and Black Widow. The 3 differences between them are potency, flavor, and the use of various cannabis products:
  • - 1.2-gram CB Heater - Infused with THC diamonds
  • - 1.2-gram CB Tarantula - Infused with THC diamonds + coated in kief
  • - 1.3-gram CB Black Widow - Infused with THC diamonds & concentrate + coated in kief, taking 3rd place in the 2023 High Times Cannabis Cup

Marketing

Glorious Cannabis Co. target demographic is people who want quality weed with no harmful additives or synthetics. They make this clear in every post on social media and in every section of their website. Though the collaborations are slim to none, they just outright own several companies making it easier to target several audiences. It also doesn’t hurt that their Big Nasty Indica flower took first place at the 2025 Massachusetts High Times Cannabis Cup. Their journey to create the best cannabis experience stems from internal reflection and consumer feedback for how they could improve their popular lines of infused pre-rolls; the public requested higher potency and higher potency they now have. The visual presentation in their pre-roll marketing highlights the vast amount of concentrates that make up their infused lines, attracting the eyes of high-potency smokers everywhere they’re offered.

TOP-SELLING PRODUCTS

TOTAL SALES
(2024)
TOTAL UNITS SOLD
(2024)
AVG ITEM PRICE
(2024)
% OF BRAND
SALES
#1Fire Styxx - Tigers Breath Infused Pre-Roll (1g) $1,732,327 258,138 $6.71 8%
#2Fire Styxx - Unicorn Tears THCA Infused Pre-Roll (1g) $1,338,404 188,554 $7.10 6%
#3Fire Styxx - Grape Escape Infused Pre-Roll (1g) $1,257,043 189,996 $6.62 6%
#4Fire Styxx - Razzberry Diesel THCA Infused Pre-Roll (1g) $1,177,870 170,735 $6.90 5%
#5Fire Styxx - Shipwrecked Infused Pre-Roll (1g) $1,166,036 197,072 $5.92 5%


    •  
    • linkn
    • insta
    • union
    • CCUSA Social Score: 4.8
    • goodlyfe
    • Total Pre-ROll Sales $21,791,357
    • Pre-Roll Units Sold 844,553
    • TOTAL PRODUCTS
      (2024)
      88
    • AVG ITEM PRICE
      (2024)
      $25.80
    • AVG UNIT COST
      (2024)
      $12.58
    • PROFIT
      MARGIN
      51%
    • BRAND MARKET SHARE
      (2024)
      0.71%


About the Brand

Family owned and operated Pacific Stone is a California-based producer/processor founded in 2015 that uses single-source greenhouse-grown flower for all of its products, including its pre-rolls. Only available in California, Pacific Stone sold nearly 844,000 units in 2024 for a total of almost $21.8 million in revenue. The company sells only flower and pre-rolls, but offers a wide variety of pre-roll products, including pre-rolled blunts and infused pre-roll products. And though it has a seemingly high average price point of $25.80, the company has several multi-pack varieties on the market, driving up the average price.



Products and Packaging

Pacific Stone offers a wide variety of pre-roll products, including traditional flower, infused flower and blunt options. In traditional pre-rolls, the company has its 2K Pre-Roll Tubes, featuring a pair of 1 ¼ half-gram pre-rolls packed together in a black plastic pop-top doob tube emblazoned with a colorful custom label. The pre-rolls themselves are also custom printed with the company logo appearing on the filter. The company also sells a 7-gram pack of 14 half-gram pre-rolls in a black small flip-top box, packed with a “Terp Shield” packet to keep it fresh. Finally, Pacific Stone offers a “3Pk Variety Pack” that includes three 1-gram pre-rolls including one each of a sativa, indica and hybrid strain, all packed in a mylar pouch. The company also offers “Slims,” featuring 20 0.35-gram pre-rolled tubes packed in hemp paper cigarette-style tubes and packaged in black tin with a spring-loaded button. For its infused offerings, Pacific Stone sells THCa diamond-infused pre-rolls. Each pack comes with 7 half-gram pre-rolls packaged in one of the company’s flip-top boxes, but instead of the black label, they feature an eye-grabbing yellow sticker. Pacific Stone also enters the pre-rolled blunt market, packaging two 1.75-gram pre-rolled blunts wrapped in hemp with a glass filter tip to provide a premium experience. Pacific Stone also shakes things up with its Sugar Shake product, which, though not a pre-roll, is designed for joint rollers as it is a pouch of shake that is packed with rolling papers and crutches.

Marketing

Pacific Stone’s marketing focuses on the quality of its Dutch greenhouse-grown flower. The company touts its single-source strains, propagated from clones on the property and the sustainability of its greenhouse grows, as well as the wider terpene profile that natural sunlight provides, allowing it to keep its price down compared to indoor competitors. Pacific Stone is also family owned and operated, touting their bud as “California’s best-selling flower.”

TOP-SELLING PRODUCTS

TOTAL SALES
(2024)
TOTAL UNITS SOLD
(2024)
AVG ITEM PRICE
(2024)
% OF BRAND
SALES
#1Blue Dream Pre-Roll 14-Pack (7g) $4,060,432 119,875 $33.87 19%
#2Wedding Cake Pre-Roll 14-Pack (7g) $2,753,452 81,408 $33.82 13%
#3805 Glue Pre-Roll 14-Pack (7g) $2,336,752 71,273 $32.79 11%
#4Cereal Milk Pre-Roll 14-Pack (7g) $1,376,888 39,343 $35.00 6%
#5Starberry Cough Pre-Roll 14-Pack (7g) $1,335,541 38,815 $34.41 6%


    •  
    • linkn
    • insta
    • union
    • CCUSA Social Score: 7.6
    • goodlyfe
    • Total Pre-ROll Sales $21,546,140
    • Pre-Roll Units Sold 783,904
    • TOTAL PRODUCTS
      (2024)
      107
    • AVG ITEM PRICE
      (2024)
      $27.49
    • AVG UNIT COST
      (2024)
      $13.56
    • PROFIT
      MARGIN
      51%
    • BRAND MARKET SHARE
      (2024)
      0.70%


About the Brand

“Frost Around and Find Out”, Claybourne Co. Is one of only 4 brands in our Top 15 Pre-Roll Companies operating out of a single state and also sells the least number of pre-rolls out of the top 15. Their ability to capture the 15th spot? The Infused Flyers line of pre-rolls, pre-rolled blunts, and pre-roll multi-packs carrying the second highest average item price among brands at $27.49. Since their inception in 2017, they have become the 3rd largest cannabis brand in California, the 5th largest pre-roll producer in the state, and one of the country's top pre-roll brands that grows top tier flower using proprietary techniques that maximize potential and maintain quality and consistency. Their meticulous cultivation yields a modest 107 products, compared to other top pre-roll brands, offering a wide range of premium flower and infused pre-rolls. As a premium brand representing the largest market in the country, Claybourne Co.’s high margins establish them as a top pre-roll brand in the country.

Products and Packaging

From its Ultra-Premium Gold Cut Fower to their recently launched Flyers Infused Blunts, only the highest quality indoor grown cannabis is used in Claybourne Co.’s product lines. Single 1.5-gram infused blunts rolled in an herbal wrap are the latest additions to the Infused Flyer line and come in a foil pouch in six strains. Its half-gram Frosted Flyers Pre-Rolls are coated with THCa Diamond Frost on the outside, enhanced with terpenes, contain Liquid Diamond infused full flower nugs, and are available in nine strains in 2-packs and 5-packs. The Diamond Infused Flyers available in the same multi-pack sizes as the Frosted Flyers are ultra potent and use premium indoor grown full flower and crushed THCa Diamonds to deliver maximum lift. Their pre-rolls come in clear, custom labeled tubes with 5-packs in jars and a matching box, sure to catch the eye of consumers on dispensary shelves. With the signature “Flyers” script donning the packaging of all it’s pre-rolled joints and blunts, this line offers consumers the opportunity to “Take Flight”.

Marketing

“Always on the Gas,” the Claybourne Crew, comprised of a range of folks from professional athletes to nine-to-fivers, never slow down and represent those dedicated to their craft who seek high-quality flower and infused pre-rolls. Rugged, cool and connoisseur, Claybourne Co. celebrates the dedication of hard workers and their passion for the High Life. In a licensing partnership with Canadian heavyweight Canopy Growth Corporation established at the end of 2024, five strains of Claybourne’s Frosted Flyers Infused pre-rolls have been released to the Canadian market. Beyond cannabis, they partner with Powerplant Motorcycles on an accessories line featuring the collection’s custom branding on rolling trays, piston shaped pokers, grinders and swag. Their own line of merch is branded with custom Claybourne designs that keep with their Always on the Gas message. The brand celebrates drive and commitment, using cars, motorcycles and athletics to represent the passion of their elite cultivation.

TOP-SELLING PRODUCTS

TOTAL SALES
(2024)
TOTAL UNITS SOLD
(2024)
AVG ITEM PRICE
(2024)
% OF BRAND
SALES
#1Flyers - Blue Dream Frosted Liquid Diamond Infused Pre-Roll 5-Pack (2.5g) $1,807,053 58,627 $30.82 8%
#2Flyers - Pineapple Express Frosted Liquid Diamond Infused Pre-Roll 5-Pack (2.5g) $1,648,297 52,698 $31.28 8%
#3Flyers - Grape Gasolina Frosted Diamond Infused Pre-Roll 5-Pack (2.5g) $1,561,740 51,117 $30.55 7%
#4Flyers - Watermelon Zkittles Frosted Liquid Diamond Infused Pre-Roll 5-Pack (2.5g) $1,384,187 45,505 $30.42 6%
#5Flyers - Super Sour Apple Frosted Liquid Diamond Infused Pre-Roll 5-Pack (2.5g) $1,088,800 34,881 $31.21 5%



    •  
    • linkn
    • insta
    • union
    • CCUSA Social Score: 1.0
    • goodlyfe
    • Total Pre-ROll Sales $21,351,767
    • Pre-Roll Units Sold 4,694,570
    • TOTAL PRODUCTS
      (2024)
      167
    • AVG ITEM PRICE
      (2024)
      $4.55
    • AVG UNIT COST
      (2024)
      $2.70
    • PROFIT
      MARGIN
      41%
    • BRAND MARKET SHARE
      (2024)
      0.70%


About the Brand

Michigan-based Distro 10 is a cannabis distribution center dedicated to taking “the sales portion of the cannabis industry off the hands of specialized growers.” However, its self-branded pre-rolls have gained a following of their own to rank on our list. With 167 different pre-roll products, Distro 10 generated just under $21.4 million in revenue in 2024, moving more than 5 million units. Like many manufacturers in pre-roll-happy Michigan, the company keeps its average item price low, at $4.55, which is more impressive given that the company’s top 12 pre-roll products are all infused.

Products and Packaging

Distro 10 is primarily known for its 1.2-gram infused pre-rolls, many of which are made with an injection process that places the concentrate into the center of the pre-roll. The company uses a custom pre-rolled cone that has its logo printed directly on the filter. Distro 10 uses black plastic pop top “doob tubes” to package its products, with custom labels for each strain. Its infused pre-rolls use a similar look, but with bolder font and the phrase “Injected Pre-Roll" featured very prominently on the side. The company also has multi-pack offerings of half-gram pre-rolls infused with bubble hash that it calls “icicles,” packaged in a glass jar with a large black cap.

Marketing

Like many producers in Michigan, Distro 10’s marketing focuses on the quality of its products and the high THC content of its infused pre-rolls at the price point being offered. The company has partnered in Michigan with stoner comedy legends Cheech & Chong to exclusively release the Cheech & Chong Cannabis Co.’s “botanical line.” Their unique positioning as a distributor sets them apart from others in the top 15, and their website content reflects just that, focusing on their sales and distribution business for specialized growers over their pre-roll line. But, with over 5 million pre-roll units sold last year, they seem to be doing just fine.

TOP-SELLING PRODUCTS

TOTAL SALES
(2024)
TOTAL UNITS SOLD
(2024)
AVG ITEM PRICE
(2024)
% OF BRAND
SALES
#1Watermelon Gummy Bears Infused Pre-Roll (1.2g) $3,300,509 719,986 $4.58 16%
#2Lemon Meringue Pie Infused Pre-Roll (1.2g) $2,980,552 650,538 $4.58 14%
#3Blue Razzberry Infused Pre-Roll (1.2g) $2,836,005 623,593 $4.55 13%
#4Sour Green Apple Infused Pre-Roll (1.2g) $2,696,680 586,306 $4.60 13%
#5Grape Soda Infused Pre-Roll (1.2g) $2,614,172 578,306 $4.52 12%



    •  
    • linkn
    • insta
    • union
    • CCUSA Social Score: 4.9
    • goodlyfe
    • Total Pre-ROll Sales $20,847,735
    • Pre-Roll Units Sold 1,702,271
    • TOTAL PRODUCTS
      (2024)
      163
    • AVG ITEM PRICE
      (2024)
      $12.25
    • AVG UNIT COST
      (2024)
      $7.60
    • PROFIT
      MARGIN
      38%
    • BRAND MARKET SHARE
      (2024)
      0.68%


About the Brand

Ozone likes to describe themselves as “Your go-to go-to,” but what does it mean? To Ozone the saying means having the right cannabis for every event, moment, mood, or occasion, while being perfect for the everyday smoker. In 2024 Ozone had $21 million in sales, which came from 1.7 million units.

Products and Packaging

Ozone offers non-infused pre-rolls in a single 1-gram pack, 1-gram 2-packs, 1.5-gram 3-packs, and a 2.5-gram 5-pack in select strains. The non-infused pre-rolls are sold in a white doob tube with a wrapper containing their logo and either indica, sativa, or hybrid for singles and in a sleek 2-tone box for 2-packs. A grey flip-top box with orange and light grey text at the bottom for 3- and 5-packs, as well as a metallic slide box for 5-packs. For their infused pre-rolls, they only offer a 1-gram 2-pack and a 2.5-gram 5-pack which come in a blue mylar bag labeled Ozone Reserve.

Marketing

They really drive the point home on a few brand messages, “The smoke you smoke when you want a great smoke,” and, “Your go-to go-to.” Touted as the perfect everyday smoke for every occasion, every mood, and every moment, whatever you’re into, Ozone has exactly what you need, when you need it.



    •  
    • linkn
    • insta
    • union
    • CCUSA Social Score: 4.1
    • goodlyfe
    • Total Pre-ROll Sales $20,810,764
    • Pre-Roll Units Sold 946,144
    • TOTAL PRODUCTS
      (2024)
      287
    • AVG ITEM PRICE
      (2024)
      $22.00
    • AVG UNIT COST
      (2024)
      $11.51
    • PROFIT
      MARGIN
      48%
    • BRAND MARKET SHARE
      (2024)
      0.68%


About the Brand

Kingpen is primarily a vape brand, promoting that they can even ship overseas. They don't go all out to promote how or where they get their flower to make their products, but they are active on social media, presenting their brand and products in a hip way. And with nearly 950,000 pre-roll units sold and sales just shy of $21 million, Kingpen and its playing card branding are leading the way in more than just vape pens.

Products and Packaging

Kingpen offers infused and non-infused pre-rolls on top of their vast line of vape pens and cartridges. Their infused pre-rolls contain 1.3-grams of whole nug flower, made with their own cannabis oil infusion and rolled in kief. Sold in single black doob tubes with their standard red, black, white, or green wrapper featuring their large and recognizable logo, a stoned king’s head and face at the top followed by Kingroll, the name of their pre-roll line. Their 4 packs come in a red or black box that looks like a deck of cards, with each pre-roll weighing around 0.75 grams. They have another pre-roll product line, Royale, which resemble their infused pre-rolls, but instead of cannabis oil, they use live resin for the infusion and the larger 6-packs are packaged in a gold variation of their card-box design.

Marketing

Kingpen is all about the vibes of playing cards, with branding, design and packaging that makes it feel like you’re being dealt a hand of poker. And while their marketing and web presence is modest, one thing they do tout with pride are their vape carts, which have been voted best in the world and have secured 12 High Times Cannabis Cup wins.



    •  
    • linkn
    • insta
    • union
    • CCUSA Social Score: 3.6
    • goodlyfe
    • Total Pre-ROll Sales $20,438,908
    • Pre-Roll Units Sold 2,983,776
    • TOTAL PRODUCTS
      (2024)
      205
    • AVG ITEM PRICE
      (2024)
      $6.85
    • AVG UNIT COST
      (2024)
      $4.48
    • PROFIT
      MARGIN
      35%
    • BRAND MARKET SHARE
      (2024)
      0.67%


About the Brand

Simply Herb, as the name suggests, is all about simplicity, with the goal of making weed easy to understand for the consumer. They are dedicated to making their shoppers feel at home with their products by featuring informative labels and even offering a pre-ground version of their flower to make joints that much easier to roll when they’re feeling adventurous. In 2024 Simply Herb sold 2.9 million pre-roll units with total sales nearing $20.5 million.

Products and Packaging

With single 1-gram pre-rolls, 0.5-gram 3-packs, and 0.35-gram 10-packs, Simply Herb offers a variety of sizes to fit any occasion. Sticking to simplicity, their packaging is easily recognizable, featuring a standard green doob tube with their name running down the length of the tube in white lettering.

Marketing

Simply Herb is a brand under MSO Ascend Wellness Holdings (AWH), a publicly traded company. Simply Herb was created as a value-focused brand by simply being simple, straying away from luxury packaging and celebrity collaborations, and instead, simply providing consumers with affordable cannabis products. And get this, they have a recipe on their linktr.ee for a delicious infused nacho cheese dip, bon appétit.



    •  
    • linkn
    • insta
    • union
    • CCUSA Social Score: 3.0
    • goodlyfe
    • Total Pre-ROll Sales $20,165,790
    • Pre-Roll Units Sold 2,110,172
    • TOTAL PRODUCTS
      (2024)
      599
    • AVG ITEM PRICE
      (2024)
      $9.56
    • AVG UNIT COST
      (2024)
      $4.23
    • PROFIT
      MARGIN
      56%
    • BRAND MARKET SHARE
      (2024)
      0.66%


About the Brand

Find. is a minimalist brand with simple designs and colors on their products, sticking out in the industry by striving to make the best cannabis possible, and it has worked quite well for them. Selling pre-rolls in 8 different states, Find. amassed sales of over $20 million, moving over 2.1 million units.

Products and Packaging

Consumers can pick up either single 1-gram pre-rolls or go all out and snag a 10-gram 10-pack. Single pre-rolls are sold in black doob tubes with blue wrappers reading “Find. Pre-Roll" down the length of the tube and “Share your find.” along the circumference at the bottom. A 10-pack is sold in a red rectangular flip-top box reading, “Find. Everyday Cannabis Flower. Pre-Rolls," on the front, making it easily identifiable to customers.

Marketing

This company uses eye-catching tones of blue, yellow, green, and red on their packaging, making their pre-rolls recognizable from a distance on dispensary shelves. They tailor to the everyday person who just wants the bud, no confusion.



    •  
    • linkn
    • insta
    • union
    • CCUSA Social Score: 3.8
    • goodlyfe
    • Total Pre-ROll Sales $19,787,515
    • Pre-Roll Units Sold 524,283
    • TOTAL PRODUCTS
      (2024)
      50
    • AVG ITEM PRICE
      (2024)
      $37.74
    • AVG UNIT COST
      (2024)
      $18.80
    • PROFIT
      MARGIN
      50%
    • BRAND MARKET SHARE
      (2024)
      0.65%


About the Brand

Ruby Farms is all about sustainability and one of the top manufacturers of all-natural cannabis in the industry. They are loyal to the soil, living off the land while using everything that's natural before employing alternative methods in their process. Ruby Farms has a simple yet elegant logo that has the company's name in a nice cursive red font, though sometimes the lettering is in gold. By staying loyal to the land, Ruby Farms generated $19.9 million in total pre-roll sales stemming from 528,000 pre-roll units sold.

Products and Packaging

Ruby Farms offers 3 different-size pre-roll packs for a total of 1-gram, 3.5-gram and just around 5-gram. They offer a 0.5-gram 2 pack which comes in a slightly antique-looking amber vial with a cork top. Both of their 7 packs on the other hand are packaged in a metal tin that contains information about the company and how their cannabis is grown in Hudson Valley, as well as the strain name. The other half of the tin houses the 7 either 0.5- or 0.7-gram pre-rolls with multiple cutout images imprinted on the back in black and white. Each pre-roll has a mint green filter with ‘Ruby Farms’ printed in black. Ruby Farms offers 3 different sizes of pre-roll packs totaling 1-gram, 3.5-gram and around 5-grams. The 0.5-gram 2-pack has an antique looking amber vial with a cork top. Both of their 7-packs on the other hand are packaged in metal tins that contain information about the company, how their cannabis is grown in Hudson Valley, as well as the strain name. The other half of the tin houses 7 pre-rolls at either 0.5- or 0.7-grams with multiple cutout images imprinted on the back in black and white. Each pre-roll has a mint green filter with ‘Ruby Farms’ printed in black.

Marketing

Ruby Farms represents themselves more as a blue-collar farm than a multi-million-dollar company, appealing to consumers in subtle ways like using glass vials to set the one-of-a-kind aesthetic of their brand. Most of their products include a label that resembles a feed grain tag printed in a natural pen-stroke font, making the product feel home-grown and natural.



    •  
    • linkn
    • insta
    • union
    • CCUSA Social Score: 8.0
    • goodlyfe
    • Total Pre-ROll Sales $19,177,647
    • Pre-Roll Units Sold 530,196
    • TOTAL PRODUCTS
      (2024)
      75
    • AVG ITEM PRICE
      (2024)
      $36.17
    • AVG UNIT COST
      (2024)
      $18.18
    • PROFIT
      MARGIN
      50%
    • BRAND MARKET SHARE
      (2024)
      0.63%


About the Brand

Pure Beauty surely is a one-of-a-kind cannabis operation based out of Los Angeles, California which they use to their advantage. The climate they operate in offers many advantages to cultivation including bug and insect populations naturally keep their plants healthy and happy. They also limit themselves to 150-250 gallons of water per plant as that's all that one plant needs to yield flower, lowering Pure Beauty's toll on California's water supply. Pure Beauty is all about educating consumers on where their weed is from and how it's grown. They've climbed their way up the ladder to become the seventh largest pre-roll distributor in the state by promoting their passion for cannabis and their products, sharing testing data on their products while also testing their cones frequently.

Products and Packaging

Pure Beauty offers quite a large selection of pre-rolls and infused pre-rolls to choose from, with 5 (1.75-grams) and 10 (3.5 grams) count packs of mini pre-rolls, 2-gram 5 packs of infused mini pre-rolls, 1.5-gram gram 3-packs, and even cannabis filled cigarettes featuring 5 cannabis cigarettes holding a full eighth of flower. Their mini pre-rolls come in simple flip-top boxes with their respective colors identifying the strain. The 3-packs come in a tall pull pack in the same color coordination, with their logo centered on the box in either white or black lettering, with the mini packs mirroring the packaging. Their hybrid flower cigarette line comes color coordinated in tall flip-top boxes, all-white cigarette tubes with their signature eyes logo on the filter paper, similar to the filter designs on their pre-roll filter tips.

Marketing

Pure Beauty’s offers testing results for their product lines that also include terpene concentrations. They collaborate with local artists to create apparel, custom designed boxes and art, with all of their boxes and bags made from a plant starch blend they have been developing for over a year and a half. Their socials have a cool, simple, consistent theme, like their products, and it is clearly a hit.



    •  
    • linkn
    • insta
    • union
    • CCUSA Social Score: 6.4
    • goodlyfe
    • Total Pre-ROll Sales $18,709,963
    • Pre-Roll Units Sold 1,823,026
    • TOTAL PRODUCTS
      (2024)
      149
    • AVG ITEM PRICE
      (2024)
      $10.26
    • AVG UNIT COST
      (2024)
      $8.75
    • PROFIT
      MARGIN
      15%
    • BRAND MARKET SHARE
      (2024)
      0.61%


About the Brand

Happy Valley is one of those operations that just loves to give back, engage and help out the community aa across Massachusetts. Whether it be teaching people how to grow normal produce for themselves, trying to help decriminalize the substance on a federal level, or supporting veterans causes, Happy Valley gives back. Their logo, a fancy old fashioned key, could be symbolic of how cannabis a key part of growing a community. While building this strong footprint in the community, Happy Valley garnered nearly $18 million in sales from 1.8 million pre-roll units sold.

Products and Packaging

Happy Valley offers infused and non-infused pre-roll products. Their infused pre-rolls called Moon Rockets are made from their signature flower, bubble hash, and kief. They are sold in a glass tube with a silicon top for single pre-rolls, and in a white, red, and black boxes that say ‘Moon Rocket’. Their non-infused pre-rolls are sold in 1-gram singles, 7-pack tins or variety 5-packs in both 2.5- or 5-gram sizes, included in each tin are matches and a striking surface. while The tins have a white top with their logo and the pre-roll info displayed, and a red bottom which says “pre-rolls” and “matches inside”

Marketing

Happy Valley offers a reward program for its customers where 1 point is earned for each $1 spent, which can be redeemed for various discounts. They are extremely philanthropic, with over 17 organizations they have supported, most being local. They offer great discounts, especially for first time customers, and they’ve collaborated with ETHOS Genetics to revolutionize genetic breeding in the industry; Baller’s Game is a cross between Melon Baller and Ends Game.



    •  
    • linkn
    • insta
    • union
    • CCUSA Social Score: 7.2
    • goodlyfe
    • Total Pre-ROll Sales $18,059,088
    • Pre-Roll Units Sold 4,660,392
    • TOTAL PRODUCTS
      (2024)
      961
    • AVG ITEM PRICE
      (2024)
      $3.88
    • AVG UNIT COST
      (2024)
      $2.00
    • PROFIT
      MARGIN
      48%
    • BRAND MARKET SHARE
      (2024)
      0.59%


About the Brand

Phat Panda has been in the cannabis game since 2014 and have been pioneers in the industry ever since, scaling 7x from 50 employees to 350. They’ve collaborated and partnered with some awesome brands in the industry including Dabstract and Hot Sugar! and are they are the top selling pre-roll brand in Washington by far, outselling the #2 brand by nearly double. Phat Panda made north of $18 million in sales last year from 4.7 million pre-roll units sold.

Products and Packaging

Calling Phat Panda’s pre-roll line extensive would be an undersell, it is massive, featuring tons of infused and all flower joints in a range of packaging, sizes and quantities. Their single pre-rolls and “Firecracker” infused joints come in a standard white doob tube with an appropriate strain sticker near the top while their 3-packs come in a flat tin. They also sell a glass jar of 28-gram joints to stock consumers with dozens upon dozens of strains to choose from.

Marketing

Phat panda has partnerships with Phat and Sticky, Pax, Dabstract, and GG Strains as well as their own apparel line and proprietary systems platforms called the Panda Portal to streamline their business operations. They have a large Instagram presence where they tout the quality and beauty every chance they get as they should, their buds are breathtaking.



    •  
    • linkn
    • insta
    • union
    • CCUSA Social Score: 4.8
    • goodlyfe
    • Total Pre-ROll Sales $16,644,109
    • Pre-Roll Units Sold 640,088
    • TOTAL PRODUCTS
      (2024)
      155
    • AVG ITEM PRICE
      (2024)
      $26.00
    • AVG UNIT COST
      (2024)
      $13.72
    • PROFIT
      MARGIN
      47%
    • BRAND MARKET SHARE
      (2024)
      0.54%


About the Brand

Sluggers, based in the heart of California, is all about making the highest quality weed while enriching your cannabis experience. Sluggers is a single source provider so you don't have to worry about who or what else your cannabis came in contact with, with state of the art facilities and extraction processes. Sluggers has countless collabs with several big brand companies which has helped make them what they are today. Sluggers has stapled themselves to the industry by making just over $16 million by selling 648 thousand units of product, While only selling 648,000 pre-roll units in 2024, they took in over $16.5 million from sales and find themselves in the num. 24 slot on our list of the top pre-roll brands in the country.

Products and Packaging

Sluggers only offers infused pre-rolls, but don’t worry, they do not disappoint. They carry 0.7- and 1.5-gram individual pre-rolls, 3.5-gram 5-packs, as well as 2-gram fatty blunts. The 0.7-gram singles come in white doob tube with their beautiful, specially designed wrapper that is just a bit shorter than your average tube, while the 1.5-gram singles come in a sealed glass container with a similar wrapper and a glass filter tip. The 2-gram blunt comes in a specially designed bag, also with a glass tip. The 3.5-gram 5-pack comes in a child-resistant tin that contains a ‘trading card’ of the strain with stats and information as well as unique characters pertaining to each strain. The blunts come in 100% tobacco-free hemp wraps and contain top-quality flower, rosin, and diamonds, while the pre-rolls feature solventless hash, liquid diamonds, and are rolled in kief, with a special slugger filter to top things off.

Marketing

Originally, Sluggers grew their brand through word of mouth but have since employed modern channels like Instagram and YouTube which they actively post on. They have a rewards program where you earn 10 points for every $1 you spend which can be used for discounts on orders ranging from $5 off all the way to $100. Their blog is highly informative, covering both topics of cannabis as well as deeper dives into their product, and they attend industry events and have pop-ups of their own. There Instagram is colorful and full of folks enjoying their pre-rolls, clearly, the vibe is right with Sluggers.



    •  
    • linkn
    • insta
    • union
    • CCUSA Social Score: 8.0
    • goodlyfe
    • Total Pre-ROll Sales $15,876,399
    • Pre-Roll Units Sold 1,159,253
    • TOTAL PRODUCTS
      (2024)
      452
    • AVG ITEM PRICE
      (2024)
      $13.70
    • AVG UNIT COST
      (2024)
      $8.45
    • PROFIT
      MARGIN
      38%
    • BRAND MARKET SHARE
      (2024)
      0.52%


About the Brand

Operated under Verano Holdings Corp., (the) Essence is no small operation considering that they operate in 14 different states with 14 different grow facilities and over 160 different strains of cannabis they grow. Verano is based on the lakeside of Chicago, helping their local community where they can. Verano supports several parts of their community from LGBTQ+ to supporting women in the field. (the) Essence has a unique logo that contains an hourglass and the sand within is the “brand's essence.” Last year (the) Essence made nearly $16 million in total pre-roll sales from 1.2 million units sold.

Products and Packaging

(the) Essence has a classic single 1-gram ‘j’s’ and 2.5-gram 5-packs of ‘j’s’. The 1-gram singles come in an all-white glass container with a screw-off top and their custom “(the) Essence” logo wrapped around, with Sativa, Indica, or Hybrid written above. Their 2.5-gram 5-packs come similarly designed in a small, all-white slider tin featuring their logo and strain ID.

Marketing

The artist series is a collaboration between (the) Essence and artists nationwide, creating artistic designs, illustrations, and imagery of different strains. Together they create unique packaging with original imagery that better captures the essence of the strain. Their online presence is cool and sleek, focusing on lifestyle imagery to present and represent their products and brand.



    •  
    • linkn
    • insta
    • union
    • CCUSA Social Score: 5.1
    • goodlyfe
    • Total Pre-ROll Sales $15,745,785
    • Pre-Roll Units Sold 1,169,809
    • TOTAL PRODUCTS
      (2024)
      287
    • AVG ITEM PRICE
      (2024)
      $13.46
    • AVG UNIT COST
      (2024)
      $7.61
    • PROFIT
      MARGIN
      43%
    • BRAND MARKET SHARE
      (2024)
      0.51%


About the Brand

High Supply has a knack for providing the customer who knows exactly what they do and don't want with just what they are looking for. High Supply is a straight-to-the-point brand who doesn't focus on making a quick buck, attracting their customers with high-quality cannabis over flashy packaging.

Products and Packaging

High Supply carries infused and non-infused pre-rolls that come in singles and 5-packs. Their infused single pre-rolls come in a standard black doob tube with their signature label that includes their brand name near the bottom, and the strain near the top, using colors to distinguish between sativa, indica, and hybrids in orange, blue, and green respectively. Their 5-packs come in a large diameter black doob tube that features a label similar to the singles.

Marketing

This is Cresco Labs’ new value brand which offers quality cannabis products to consumers at a reasonable price point. Cory Rothschild, SVP of Brand Marketing says, “We’re always looking for areas where the industry and our company can better serve consumer needs, High Supply is just that…” They have done video collaborations with Vice called “How We Roll” that looks at consumers, their connection to cannabis products, and how High Supply has just what they need. Their social following on Instagram is over 100,000 strong featuring lifestyle photos with their products in a very smooth aesthetic.



    •  
    • linkn
    • insta
    • union
    • CCUSA Social Score: 3.2
    • goodlyfe
    • Total Pre-ROll Sales $15,353,326
    • Pre-Roll Units Sold 1,134,655
    • TOTAL PRODUCTS
      (2024)
      89
    • AVG ITEM PRICE
      (2024)
      $13.53
    • AVG UNIT COST
      (2024)
      $6.51
    • PROFIT
      MARGIN
      52%
    • BRAND MARKET SHARE
      (2024)
      0.50%


About the Brand

Lime is a brand that focuses on getting consumers high-quality weed while keeping the price reasonable. They are a brand of the people, educating their customers to encourage a pleasant trip to the dispensary and hosting events just to engage with consumers. Lime strives to be more than just a brand offering products, they strive to create a community that people want to be a part of. Through this strong community, Lime brought in $15.8 million moving 1.1 million pre-roll units.

Products and Packaging

Lime carries infused and non-infused pre-roll products in RAW cones. Their standard 1-gram non-infused pre-roll comes in a sealed glass tube with a plastic twist top. They also have a 5-pack of 0.7-gram non-infused pre-rolls which come in a similar style glass jar. They carry 5 different infused pre-roll products, 2 of which are “ultra pre-rolls". They have a 0.6-gram Lil Lime infused pre-rolls which come in a small black custom doob tube donned with strain design, a 1.75-gram infused pre-roll which also comes in a glass tube, and a 3-gram 5-pack which come in similar packaging as the non-infused 5-pack. These infused pre-rolls are made with small batch indoor flower, live resin extract, and ice water hash infusion rolled in kief. Their ultra pre-roll products come in a 2.15-gram single glass tube and a 3-gram 5-pack. These pre-rolls come with a custom glass filter tip filled with 2-grams of hand selected nugs (plus live resin extract and ice water hash) and rolled in a 100% hemp wrap coated in THC diamonds. Lime won the 2022 L.A. Best Hand Rolled Blunt Award and the 2023 People’s Choice Infused Pre-Roll Award.

Marketing

Lime has several brand collaborations with brands like High Times and Nabis; they also throw an annual event called “Green Wednesday” in West Hollywood where they offer their premium blunts and a place to hang out.



    •  
    • linkn
    • insta
    • union
    • CCUSA Social Score: 7.6
    • goodlyfe
    • Total Pre-ROll Sales $15,207,118
    • Pre-Roll Units Sold 901,986
    • TOTAL PRODUCTS
      (2024)
      113
    • AVG ITEM PRICE
      (2024)
      $16.86
    • AVG UNIT COST
      (2024)
      $7.58
    • PROFIT
      MARGIN
      55%
    • BRAND MARKET SHARE
      (2024)
      0.50%


About the Brand

West Coast Cure has been in cannabis since the prohibition days and was one of the first brands to enter the legalized market. They've been breeding their strains for decades to get just the right consistency which they take pride in. West Coast Cure is known for their top shelf cannabis that brought them $15.3 million in total sales from 950,000 pre-roll units of products.

Products and Packaging

West Coast Cure offers infused and non-infused products in their pre-roll line. Their non-infused products include a 1-g single pre-roll, a 3-gram variety pack, a 6-pack of 0.35-gram joints, and a 10-pack of 0.4-gram pre-rolls in a mini tin. The 1-gram singles come in a fitted glass cone with a silicon cap in a bag that includes their brand name near the top with the strain name below, touting their ‘top shelf flower joint’ below. The 3-gram 3-count variety pack comes in similar bag packaging, with “WWC x VIBES” printed on the filter tips. The 6-pack comes in a mini tin including their brand logo and the strain name with the 10-pack coming in a taller tin using ‘blend’ verbiage in the strain ID. Their infused products come in similar packaging as their non-infused singles but with a more designed and strain focused bag, infused with diamonds and kief. Their 5-pack infused mini pre-rolls are 0.65-grams and come in a similar black tin to their 6-pack with enhanced design and infusion.

Marketing

It goes deeper than weed with West Coast Cure, they are hardcore OGs who bring “fire weed”. They also have the Fresh Drop badge, ensuring that you’ll have fresh weed and a smile on your face knowing the most recent delivery date. They get educational on their blog and YouTube, playful on Instagram, and always supply high-quality products to consumers.



    •  
    • linkn
    • insta
    • union
    • CCUSA Social Score: 4.1
    • goodlyfe
    • Total Pre-ROll Sales $14,509,320
    • Pre-Roll Units Sold 853,602
    • TOTAL PRODUCTS
      (2024)
      175
    • AVG ITEM PRICE
      (2024)
      $17.00
    • AVG UNIT COST
      (2024)
      $8.37
    • PROFIT
      MARGIN
      51%
    • BRAND MARKET SHARE
      (2024)
      0.47%


About the Brand

Caviar Gold is a brand that continues to bring consumers hip products and collaborations, including reusable flat glass filter tips with many of their pre-rolls and “Cavi Celeb” brand partnerships with Ice Cube and Kevin Smith of Jay and Silent Bob. Cube even tweeted, “Caviar Gold is the original infused & only patented cannabis brand on the market.”, high praise from the founding N.W.A. member turned ganjapeneur. Their partnership with Kevin Smith and Ica Wata Genetics to make a powerful pre-roll that reaches THC levels over 40% and flagrant terps. Through their widely publicized partnerships and highly potent pre-rolls, leading the tagline “The Kings of Infused”, Caviar Gold made $14.7 million in sales, moving 866,000 pre-roll units.

Products and Packaging

Caviar Gold offers 1.5-gram non-infused pre-rolls in a wide variety of branded and cobranded variations, often including a reusable flat tip glass filter tip to add to the luxury. These pre-rolls come in a standard doob tube consisting of their brand logo and signature script, with co-branded pre-rolls donning the faces of well known cannabis-friendly celebs. Their infused pre-rolls go by the names of Baby Cavi and Cavi, which are offered as 2.5-gram 5-packs or 1.5-gram singles respectively. Their infusion method is described as a direct infusion into the plant's entire stem, which they say directly injects the infusion of 93% or higher distillate into the flower instead of on or around it.



    •  
    • linkn
    • insta
    • union
    • CCUSA Social Score: 6.8
    • goodlyfe
    • Total Pre-ROll Sales $14,198,138
    • Pre-Roll Units Sold 2,717,876
    • TOTAL PRODUCTS
      (2024)
      678
    • AVG ITEM PRICE
      (2024)
      $5.22
    • AVG UNIT COST
      (2024)
      $1.56
    • PROFIT
      MARGIN
      70%
    • BRAND MARKET SHARE
      (2024)
      0.46%


About the Brand

Good Chemistry Nurseries may be one of the larger companies in the cannabis industry, but after 25 years CEO Mathew Hurron remains the sole owner. Mathew is driven by his experience and hard working team of more than 300 dedicated to providing top shelf products for consumers, and they do not disappoint, offering an extensive line of pre-rolled joints, pre-roll multi-pack, and premium wood filter tipped pre-rolled blunts infused with cold water hash. With Good Chemistry Nurseries products available in Colorado and Massachusetts, last year their total sales hit $14.2 million from 2.7 million total units sold.

Products and Packaging

Good Chemistry Nurseries carries infused and non-infused pre-rolls with a wide array of strains, sizes, and types. Their non-infused products include 0.5-gram single pre-rolls, 1-gram singles, as well as 4 and 5-packs of 0.5-gram pre-rolled joints. Their live rosin infused Mini DripStix pre-rolls come in packs of 1, 2 and 5 in 0.65-gram sizes, with their 1.2-gram hash joints containing 0.4-grams of cold water hash. The singles come in distinctive gray doob tubes while 4-packs come in a wider paper slide tube. Their 0.5-gram 5-packs come in a black plastic flip top container with their GHN signature green and branding on the label with the pre-rolls secured by inserts keeping the joints stable.



    •  
    • linkn
    • insta
    • union
    • CCUSA Social Score: 5.8
    • goodlyfe
    • Total Pre-ROll Sales $13,667,074
    • Pre-Roll Units Sold 632,022
    • TOTAL PRODUCTS
      (2024)
      205
    • AVG ITEM PRICE
      (2024)
      $21.62
    • AVG UNIT COST
      (2024)
      $11.73
    • PROFIT
      MARGIN
      46%
    • BRAND MARKET SHARE
      (2024)
      0.45%


About the Brand

Kaviar has established themselves handily in the Colorado cannabis market, with what started as a small grow operation in 2016 with a small but passionate team. Over time and through persistent testing and development of a proprietary formula, KAVIAR cones were born and became highly requested by dispensaries all across the state. Kaviar has many accolades from Rooster and LeafLink, including 2 for being the top seller of pre-rolls, and they heavily invest in industry events, pop-ups in dispensaries, and social media. Kaviar sponsors major cannabis events such as the DOPE Cup and the Denver 420 festival. Their success in Colorado led to KAVIAR expanding to new markets, even landing in the Jamaica market. Through this growth and garnering of recognition and respect as a luxery cannabis brand across the country, in 2024, Kaviar brough in a total of $13.7 million in total sales by moving 635,000 total units of pre-roll products.

Products and Packaging

Kaviar leans towards high potential in their pre-rolls by only offering them, these come in 1.5-grams and are packaged in black doob tubes with a sleek black label. They employ RAW for their pre-rolls and include their signature reusable glass filter that holds the pre-roll at one end and with a flat glass tip at the other for an elevated session. They also have a 3-gram 5-pack which comes in a black & white pull box with a retractable inside compartment which holds each pre-roll in their own protected slots using a paper insert with walls to keep them safe and in place. Their newest product, Kaviar Gold pre-rolls, are a twist on their classic pre-roll, combining premium flower and live resin which makes them the most potent pre-rolls they carry, differing from their infusion for standard infused pre-rolls using high-quality flower, oil and kief.



    •  
    • linkn
    • insta
    • union
    • CCUSA Social Score: 6.0
    • goodlyfe
    • Total Pre-ROll Sales $12,954,667
    • Pre-Roll Units Sold 781,296
    • TOTAL PRODUCTS
      (2024)
      399
    • AVG ITEM PRICE
      (2024)
      $16.58
    • AVG UNIT COST
      (2024)
      $7.19
    • PROFIT
      MARGIN
      57%
    • BRAND MARKET SHARE
      (2024)
      0.42%


About the Brand

Grassroots, who was recently acquired by Curaleaf, the largest vertically integrated cannabis company in the U.S. for a whopping $830 million, is a fully integrated company that has inspection checkpoints for all of their products every step down the line to make sure their products are grown and manufactured it to the highest quality and standards possible. What started in a home in Chicago in 2014 has quickly grown into a large multi-state operation, staying true to their word every part of the way, not settling for anything less than perfection. By prioritizing customer education and engagement, Grassroots aims to enhance the overall consumer experience and promote responsible cannabis use. Grassroots unveiled the GR artist series which was a collaboration with varying artists to create on-of-a-king designs and visuals that are strain inspired. With strong organic growth early on followed by the sale to Curaleaf for nearly $850,000 million, Grassroots managed to pull in $12.9 million in total pre-roll sales from 784,000 total units sold.

Products and Packaging

Grassroots offer infused and non-infused pre-roll products, with the color of the packaging being inverted so they are easy to decipherer between the two. They carry 1-gram singles 2-packs in whit doob tubes with simple labels in the brand colors, and 2-gram 5-packs of 0.4 gram pre-rolls. Their vast line infused products come in identical packaging but do not come in the 2-pack variation, instead sticking to the classic 1-gram single and the 2-gram 5



    •  
    • linkn
    • insta
    • union
    • CCUSA Social Score: 7.1
    • goodlyfe
    • Total Pre-ROll Sales $12,947,958
    • Pre-Roll Units Sold 978,235
    • TOTAL PRODUCTS
      (2024)
      262
    • AVG ITEM PRICE
      (2024)
      $13.24
    • AVG UNIT COST
      (2024)
      $6.67
    • PROFIT
      MARGIN
      50%
    • BRAND MARKET SHARE
      (2024)
      0.42%


About the Brand

SunMed, as the name suggests, exclusively uses all natural sunlight to grow their cannabis to ensure the plants get all the proper nutrients they need to thrive and produce fulller terpene profiles than indoor grows that try to replicate outdoor conditions with artificial sunlight. Owned and operated by Jake Van Wingerden in Cecil County Maryland and born in 2018, SunMed grows their plants in Dutch style green house and use closed-loop, zero runoff irrigation systems, integrative pest management, renewable and organic soils, and high-efficiency heating and cooling systems, striving for efficiency. They are the largest operation in Maryland and one of the largest on the east coast, with over 150 employees and nearly 200,000 sq. ft of grow space, with facility expansion seeming to always be growing. In 2022, they built a new 50,000 sq. ft. lab facility that will be the manufacturing site of edibale and infused products. Through their ever expanding facilities that allow them to grow high-quality, sun grown flower at scale, SunMed made $12.7 million from nearly 1 million total pre-roll units.

Products and Packaging

With flower always sun grown and no shake or trim, SunMed manufactures both infused and non-infused pre-roll products, carrying 0.5-gram non-infused pre-rolls in 2-pack doob tubes as well as 5-packs slider tins. Their infused pre-roll products include a live resin infused pre-roll with around 500 mg of flower and 150-200mg of live resin, and diamond duster pre-rolls which are handcrafted in small batches and contain 75% single strain flower and 25% THCa isolate, in a 1-gram pre-roll. For both of these single pre-rolls, clear doob tubes are employed.



    •  
    • linkn
    • insta
    • union
    • CCUSA Social Score: 3.3
    • goodlyfe
    • Total Pre-ROll Sales $12,842,495
    • Pre-Roll Units Sold 301,012
    • TOTAL PRODUCTS
      (2024)
      45
    • AVG ITEM PRICE
      (2024)
      $42.66
    • AVG UNIT COST
      (2024)
      $21.74
    • PROFIT
      MARGIN
      49%
    • BRAND MARKET SHARE
      (2024)
      0.42%


About the Brand

Time Machine is a cannabis brand that is fairly new to pre-rolls as well as the cannabis industry as a whole. Launched on 4/20 in 2022, TIme Machine hit the California market like a storm with their eye catching branding of a futuristic world with volcanoes, astronauts, dinosaurs and UFOs. Their unique tactic of using QR codes on their packaging to send consumers to a webpage that tells a story of 2 brothers who get a message from the future, embarking on a journey to save mankind with cannabis. Each code is different Time Machine can slowly develop the story and keep their community engaged, defining themselves as a “narrative-driven cannabis brand” Their flower is premium hydroponic grown in state-of-the-art Dutch greenhouses using best-in-class farming practices to cultivate the flower that fills their infused, non-infused, and whole flower pre-rolls, with their operation residing on California’s central coast. In just 2 years, Time Machine has quickly built a consumer base and established themselves as true leaders in the pre-roll sector, managing $13 million in total sales from just 307,000 of total pre-roll unit sales.

Products and Packaging

Time Machine offers non-infused pre-rolls and a few options of infused pre-rolls, alongside their flower and vape products, carrying 3.5-gram 7-packs of 0.5 gram pre-rolls as well as a half once 28-pack. Their 7-pack of pre-rolls comes in flat plastic container with a futuristic label containing wild artwork including robots, aliens, dinosaurs, buildings and much more. Their 28-packs are also 0.5-gram joints and come in tall glass containers with the same wildly artistic labels that look like they’d be on packaging in the year 2125. Their infused pre-rolls come in 5-packs of 0.5-gram pre-rolls in a similar glass jar as their 28-packs but in a far more modest size, with an infusion of high potency distillate.



    •  
    • linkn
    • insta
    • union
    • CCUSA Social Score: 3.5
    • goodlyfe
    • Total Pre-ROll Sales $12,488,901
    • Pre-Roll Units Sold 1,132,107
    • TOTAL PRODUCTS
      (2024)
      141
    • AVG ITEM PRICE
      (2024)
      $11.03
    • AVG UNIT COST
      (2024)
      $5.11
    • PROFIT
      MARGIN
      54%
    • BRAND MARKET SHARE
      (2024)
      0.41%


About the Brand

Puff was developed by long-time growers that have spent years perfecting their craft, born in the heart of the cannabis industry in California’s Central Valley where the prime weather provides optimal growing conditions. They understand that folks aren’t looking for trim, shake, or crummy weed in their pre-rolls, which is why use top quality flower that are specifically grown to be packed into their pre-rolls. Their flower is ground and sifted so you don’t need to worry about stems or seeds getting in the way of your full flower smoke, or worse, tearing the cones. With sun grown cannabis cultivated in favorable weather, paired with Puff’s approach to their product price point, in 2024 Puff brought in nearly $12.5 million through the sale of over 1.1 million total pre-roll units. And when it comes to pre-rolls, don’t fret, Puff has an extensive line of non-infused and infused product with a wide array of infusions and pack sizes. Their Puff’s originals come in white doob tubes and instead of pointing out the strain front and center, they focus on labels like uplift, chill, balance and more to cut through the confusion and make the selction process easier for customers in dispensaries.

Their Strain Select line is their strain specific pre-rolls that come in doob tubes of varying colors for 1-gram single pre-rolls with additional 5-packs in mylar bags. Their bubble hash infused pre-rolls come in similar packaging as the Strain Select line and also come in colorful doob tubes or 5-pack mylars containing five 0.5-gram infused pre- rolls. And to round out Puff’s pre-roll offers are the Diamond infused pre-rolls coming in both individual 1-gram pre-rolls at 5-packs of 0.5-gram infused joints.



    •  
    • linkn
    • insta
    • union
    • CCUSA Social Score: 6.0
    • goodlyfe
    • Total Pre-ROll Sales $12,147,196
    • Pre-Roll Units Sold 2,705,932
    • TOTAL PRODUCTS
      (2024)
      166
    • AVG ITEM PRICE
      (2024)
      $4.49
    • AVG UNIT COST
      (2024)
      $2.32
    • PROFIT
      MARGIN
      48%
    • BRAND MARKET SHARE
      (2024)
      0.40%


About the Brand

Originally established in Oregon, Hellavated has expanded its presence to states across the country including Maryland, Massachusetts, Michigan, Oregon, and Washington. Hellavated has positioned themselves in the industry as a brand colorful, playful brand that focuses on delivering “hella good products” and “hella good times”. Their focus on the fun and enjoyment side of weed, trying to stand out in the cannabis market by offering products that are potent, flavorful, and intriguing. In addition to their popular vaporizer lines, Hellavated brough in $12.3 million in total pre-roll sales by moving 2.7 million total pre-roll units.

Products and Packaging

Hellavated offers infused pre-roll products in both papers and, in Oregon, infused hemp wrap blunts. The infused pre-rolled joints, Juicy Stickz, come with an infusion of melted diamonds, kief and botanical terpenes extracted from cannabis plants, all packed into a 0.75-gramcones and packaged in a black doob tube with a colorful labels representing the flavor which come in 10 varieties. Their pre-rolled blunts come in at a whopping 2.5-grams and include melted diamonds, kief, and premium flower in three flavors.



    •  
    • linkn
    • insta
    • union
    • CCUSA Social Score: 8.1
    • goodlyfe
    • Total Pre-ROll Sales $11,935,653
    • Pre-Roll Units Sold 479,239
    • TOTAL PRODUCTS
      (2024)
      310
    • AVG ITEM PRICE
      (2024)
      $24.91
    • AVG UNIT COST
      (2024)
      $12.79
    • PROFIT
      MARGIN
      49%
    • BRAND MARKET SHARE
      (2024)
      0.39%


About the Brand

Heavy Hitters has been family-owned and operated since 1996 with their home base located in San Fernando, California. For many years, Heavy Hitters has been setting the bar for what high-quality cannabis is, chasing what they call the “Ultimate High”. You can now find the brand in 2 states outside of California, Illinois and most recently New York. They are big in edibles and especially vapes, but their wildly successful lines of infused and non-infused pre-rolls have landed them high on our list with their $12.1 million in total sales from 487,000 total pre-roll units sold.

Products and Packaging

Heavy Hitters have infused pre-roll products in California and New York, the infused pre-rolls range from 1- to 1.6-gram singles to 1.5-gram 3-packs and 2.5-gram 5-packs. The 1-gram individual pre-rolls are created with premium indoor flower and THCa diamonds packaged in a custom black and white doob tube with a twist top. The 1.6- gram singles are made with world-class fruit flower and infused with slow-cured rosin jelly from 5 & 6 star hash and come in a wider black and gold doob tube, while the 2.5-gram 5-packs come in a black and gold jar with a twist top. The multi-packs come in metal flip top tins with the brand logo near the top and the Diamond line script below, indicating that it is infused with rough-cut 99%+ pure THCa diamonds.



    •  
    • linkn
    • insta
    • union
    • CCUSA Social Score: 4.2
    • goodlyfe
    • Total Pre-ROll Sales $11,787,532
    • Pre-Roll Units Sold 613,804
    • TOTAL PRODUCTS
      (2024)
      130
    • AVG ITEM PRICE
      (2024)
      $19.20
    • AVG UNIT COST
      (2024)
      $9.61
    • PROFIT
      MARGIN
      50%
    • BRAND MARKET SHARE
      (2024)
      0.38%


About the Brand

Dank. by Definition is a New York-based cannabis brand that was established in 2022 by experts from the cannabis and hospitality industries. Their team is comprised of highly trained and experienced cultivators, extractors, and processors who are dedicated to producing premium cannabis products for the state of New York One of their top goals as a company is to remove the stigma around cannabis consumption and to promote responsible practices by providing the customer with accurate and reliable information like lab test data while representing their brand and lifestyle as the dankest in New York. Their socials are filled with lifestyle and product photos with regular celebrity appearances and last year Dank. by Definition brought in $11.8 million in total sales from 618,000 total pre-roll units sold.

Products and Packaging

The line of both infused and non-infused pre-rolled joints and blunts offered by Dank. by Definition are packaged in varying sized sturdy clear jars with recognizable labeling and a black twist top. Their joints range from 0.5- to 1-gram in packs of up to 7 and 14 pre-rolls respectively, while blunts go up to 2-grams in size. Their 2-gram blunts come with glass filter tips and are infused with 200mg of concentrate and additionally coated in kief, with kief coating and glass tips unique to blunts.



    •  
    • linkn
    • insta
    • union
    • CCUSA Social Score: 5.5
    • goodlyfe
    • Total Pre-ROll Sales $11,621,124
    • Pre-Roll Units Sold 602,766
    • TOTAL PRODUCTS
      (2024)
      139
    • AVG ITEM PRICE
      (2024)
      $19.28
    • AVG UNIT COST
      (2024)
      $10.19
    • PROFIT
      MARGIN
      47%
    • BRAND MARKET SHARE
      (2024)
      0.38%


About the Brand

With high standards and award-winning flower, Missouri-based Illicit presents their pre-roll products beautifully, are active on social media and in their communities, and are second in total sales in the state. Awards from Greenway’s Best of the Industry have stacked up over the years rankings from top cultivator, best brand and packaging design, best pre-roll, and best-selling brand in Missouri, to name a few. The love they put into their cannabis and pre-rolls is matched only by their commitment to community, in all sense of the word. Their Freedoms Campaign sheds light on folks affected by the war on drugs, and their charitable donations to organizations like The Weldon Project and the Last Prisoner Project have reached over $423,000 as of March 2025. They donate directly through a dispensary round up program, offer scholarships and meals to low income families, as well as partner with Black-Owned businesses to ensure equal opportunity in the legal market and local non-profits like the Hispanic Economic Development Corporation in Kansas City.

Products and Packaging

Carrying both infused and non-infused pre-rolls mostly under the name “Smokos”, they offer an extensive variety of non-infused pre-rolls from single to 10-pack, a small collection of infused hybrid, sativa, and indica pre-rolls containing ground THCa diamonds ranging from single to 7-packs, and a few options of premium hand-rolled 2-gram hash hole joints containing 0.5-grams of rosin. They package their single and 2-packs of pre-rolls in sturdy black and white tubes with strain-colored labels and twist tops and use slider tins for larger multipacks with a label that transforms the tin into what looks like a cassette tape, also color-coded by strain. Illicit also carries the Smokos Mix Tape is a 5-pack that offers a variety of strains that shuffles regularly.



    •  
    • linkn
    • insta
    • union
    • CCUSA Social Score: 4.9
    • goodlyfe
    • Total Pre-ROll Sales $11,556,547
    • Pre-Roll Units Sold 1,522,816
    • TOTAL PRODUCTS
      (2024)
      42
    • AVG ITEM PRICE
      (2024)
      $7.59
    • AVG UNIT COST
      (2024)
      $4.03
    • PROFIT
      MARGIN
      47%
    • BRAND MARKET SHARE
      (2024)
      0.38%


About the Brand

Grizzly Peak Farms is a vertically integrated cannabis company based out of Oakland, California, with another sizable operation just south in San Diego. They handle everything from cultivation to packaging and distribution, which helps them keep their quality guaranteed from start to finish. Both of their grow facilities are state-of- the-art and ran completely pesticide-free. The company stands on three main values, “Always Fresh, Always Pesticide Free, and Always Potent”, and it’s not just a slogan, it can be seen in the way they operate. Grizzly Peak Farms has built a reputation for themselves by staying consistent, clean, and focused on putting out the kind of products that speaks for themselves. By doing this, Grizzly Peak Farms made $11.8 million in total sales from 1.5 million pre-roll sold.

Products and Packaging

Grizzly Peak Farms offers delectable infused pre-rolls and blunts in their product line, coming in 1-gram singles in doob tubes, Cub Claws, which are 5-packs of 0.7-gram THCa diamond infused and kief coated joints (in RAW branded cones), totaling an eighth and packaged in glass jars as well as 2-gram THCa diamond infused hemp blunts with glass filter tips, coated in distillate and kief and packaged in a mylar bag.



    •  
    • linkn
    • insta
    • union
    • CCUSA Social Score: 5.7
    • goodlyfe
    • Total Pre-ROll Sales $11,418,574
    • Pre-Roll Units Sold 342,094
    • TOTAL PRODUCTS
      (2024)
      205
    • AVG ITEM PRICE
      (2024)
      $33.38
    • AVG UNIT COST
      (2024)
      $19.04
    • PROFIT
      MARGIN
      43%
    • BRAND MARKET SHARE
      (2024)
      0.37%


About the Brand

Elevate, as the name accurately implies, bolsters the customer experience by using the highest quality cannabis strains grown and manufactured in state-of-the-at facilities perfected by award winning cultivators. Elevate CEO Chuck Cuda founded the OPES Charitable Foundations which has donated more than a $1 million to regional leukemia and lymphoma societies as well as other Kansas City area non-profits. Most of the company's sales come from through Missouri, but after entering the Arizona market, their elegantly packaged pre-rolls are taking off out west as well, bringing in $11.5 million from 335,000 thousand total units sold in both markets.

Products and Packaging

Elevate offers 1-gram single pre-rolls in a standard black doob tubes with their distinguished navy blue label and brand logo. 0.5-gram premium flower pre-roll 6-packs come in a rectangular dark blue with a simple yet modern design and their easy to identify branding. They’re award winning, involved in the industry, and pack a mean pre-roll.



    •  
    • linkn
    • insta
    • union
    • CCUSA Social Score: 6.5
    • goodlyfe
    • Total Pre-ROll Sales $11,379,976
    • Pre-Roll Units Sold 376,100
    • TOTAL PRODUCTS
      (2024)
      350
    • AVG ITEM PRICE
      (2024)
      $30.26
    • AVG UNIT COST
      (2024)
      $15.59
    • PROFIT
      MARGIN
      48%
    • BRAND MARKET SHARE
      (2024)
      0.37%


About the Brand

Daze Off seeks to elevate the consumer experience by providing one-of-a kind experiences through their products by mixing pre-grown strains together for a truly unique experience. They carry a wide variety of products including their Daze Off pre-rolls in 0.5-gram singles, 2.5-gram 7-packs, 12-packs of 0.25-gram pre-rolls with color coded labels by strain primarily in jars with a twist top. Their packaging is simple but vibrant and has delivered Daze Off nearly $11.4 million in sales through 376,000 pre-roll units sold.

They understand that “you never forget your first high” and that happiness comes to us most often when we set aside time for ourselves and our loved ones with cannabis helping us savor the moment.



    •  
    • linkn
    • insta
    • union
    • CCUSA Social Score: 6.3
    • goodlyfe
    • Total Pre-ROll Sales $11,224,796
    • Pre-Roll Units Sold 829,996
    • TOTAL PRODUCTS
      (2024)
      368
    • AVG ITEM PRICE
      (2024)
      $13.52
    • AVG UNIT COST
      (2024)
      $6.75
    • PROFIT
      MARGIN
      50%
    • BRAND MARKET SHARE
      (2024)
      0.37%


About the Brand

Nature’s Heritage finds success associating their brand with Mother Nature’s bountiful harvest, keeping their grow operation as natural as possible, promising to deliver the freshest cannabis they can create, and by their beautiful branding of natural scenery and feel. Their jackrabbit mascot comes to life on their socials with a lifelike recreation promoting their brand with humor and originality. Nature’s Heritage sells full-flower infused and non-infused pre-rolls, perfect for on-the go session or sharing with friends. Their non-infused products include 1-gram individual pre-rolls, 5-packs of 0.5-gram joints, and 0.5-gram pre-roll 8-packs, while their infused line includes 1-gram singles and 0.5 gram infused pre-roll 5. The individual 1-gram pre-rolls are sold in a black doob tube with their respective green or red labels with beautiful natural landscapes in the background through the whole label.

The 0.5-gram pre-roll 5-packs are packaged in a green themed tin with designs including but not limited to trees, while the infused tins of similar are red. Fresh Flight is the name for their limited edition line of 0.5-gram pre-roll 8-packs which are hand crafted, rolled and selected coming in 4 different strains in flip top box. Their infusion is a 3:1 cured flower to solventless bubble hash that results in enhanced flavor and heightened potency. This strategy has earned Nature’s Heritage $11.2 million in total sales from 830,000 total units sold.



    •  
    • linkn
    • insta
    • union
    • CCUSA Social Score: 6.3
    • goodlyfe
    • Total Pre-ROll Sales $10,492,341
    • Pre-Roll Units Sold 279,627
    • TOTAL PRODUCTS
      (2024)
      402
    • AVG ITEM PRICE
      (2024)
      $37.52
    • AVG UNIT COST
      (2024)
      $20.37
    • PROFIT
      MARGIN
      46%
    • BRAND MARKET SHARE
      (2024)
      0.34%


About the Brand

This is a brand that needs no introduction. In 2018, Packs opened up shop in Los Angeles, one of the best places to build a brand in the cannabis industry. Maneuver the industry right, and L.A. can be very fruitful for both cultivation and distribution, and that’s exactly what Packs did. They hit the ground running, growing fast by locking in collaborations and transforming their brand into a lifestyle. They knew how to move, tapped into the culture, stayed active with partnerships, and built a presence that felt real. Through this, Packs brought in $10.5 million in sales by moving 280,000 units of pre-roll products.

They offer 3-packs of 0.75-gram 3 flower pre-rolls which come in a paper box and 5-packs of 0.5-gram 5-packs which come in a glass jar with their signature wax-like drop top. These pre-rolls aren’t infused but embedded inside the filter is a squeeze ball filled with naturally derived terps. Finally, they offer a 2.5-gram blunt which comes hand rolled in a 100% tobacco-free wrap with premium flower, high potency concentrates, and a coating of kief.



    •  
    • linkn
    • insta
    • union
    • CCUSA Social Score: 6.1
    • goodlyfe
    • Total Pre-ROll Sales $10,371,472
    • Pre-Roll Units Sold 801,253
    • TOTAL PRODUCTS
      (2024)
      206
    • AVG ITEM PRICE
      (2024)
      $12.94
    • AVG UNIT COST
      (2024)
      $7.00
    • PROFIT
      MARGIN
      46%
    • BRAND MARKET SHARE
      (2024)
      0.34%


About the Brand

Taking the number 45 slot is CODES, whose brand name is actually an acronym that stands for chill, outgoing, decompression, euphoria, and superpower. Their vibrant branding and packaging paired with their quality bud has earned CODES $10.5 million in total sales for 2024, moving over 800,000 pre-roll units. Offering infused and non-infused pre-rolls in 1-gram singles, 3-packs of 0.7-gram joints, and 7-packs of 0.5-gram pre-rolls. Individual pre-rolls come in a standard black doob tube, the 3-packs of 0.7-gram pre-rolls come in a container with high-quality flower and botanically-derived terps coated in kief.

The 7-packs of 0.5-gram joints come in a metal push tin with push tabs on both sides to easily access the inside compartment.



    •  
    • linkn
    • insta
    • union
    • CCUSA Social Score: 3.9
    • goodlyfe
    • Total Pre-ROll Sales $10,121,089
    • Pre-Roll Units Sold 584,887
    • TOTAL PRODUCTS
      (2024)
      12
    • AVG ITEM PRICE
      (2024)
      $17.30
    • AVG UNIT COST
      (2024)
      $10.48
    • PROFIT
      MARGIN
      39%
    • BRAND MARKET SHARE
      (2024)
      0.33%


About the Brand

In 2023, Leafers launched out of Tempe, Arizona bringing with them a fresh and one-of-a-kind energy into the cannabis space. From the beginning, their focus was clear, to build more than just a brand, but a movement rooted in authenticity, culture, and community. Their identity blends streetwear aesthetics with a don't care attitude that resonates with consumers beyond the cannabis world. Through strong visuals, thoughtful collaborations, and a clear sense of purpose, Leafers has made $10 million in sales from 578,000 pre-roll unit sales.

Leafers offers infused pre-rolls in 1-gram singles as well as 3-packs of 0.5-gram joints. Singles and multi-packs come in similar sealed bags with a design and color based on the cannabis blend. Each pre-roll is a live resin diamond infusion, and all of their flower is premium exotic and indoor grown.



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    • linkn
    • insta
    • union
    • CCUSA Social Score: 9.2
    • goodlyfe
    • Total Pre-ROll Sales $10,083,101
    • Pre-Roll Units Sold 1,702,710
    • TOTAL PRODUCTS
      (2024)
      82
    • AVG ITEM PRICE
      (2024)
      $5.92
    • AVG UNIT COST
      (2024)
      $3.61
    • PROFIT
      MARGIN
      39%
    • BRAND MARKET SHARE
      (2024)
      0.33%


About the Brand

World-renowned Cheech and Chong have been around since the early 70’s, but their introduction to the cannabis industry came in 2015 with Tommy Chong's Cannabis. That brand evolved into the Cheech and Chong’s we know today, getting into all facets of the market, including infused beverages. Cheech and Chong are emboldened across the brand, whether it's their faces representing the brand on packaging or product names like Cheeched. They carry pre-rolls like the MINI BLAZERS, 5-packs of 0.75-gram pre-rolls caviar coated using premium THCa flower, which means they’re federally legal under the Farm Bill.

It's no wonder this brand is so successful, their recognition alone is a major draw, pair that with high-quality pre-rolls and it makes sense how they could bring in $10 million from their 1.7 million units of pre-rolls moved last year.



    •  
    • linkn
    • insta
    • union
    • CCUSA Social Score: 0.0
    • goodlyfe
    • Total Pre-ROll Sales $9,953,304
    • Pre-Roll Units Sold 1,930,648
    • TOTAL PRODUCTS
      (2024)
      51
    • AVG ITEM PRICE
      (2024)
      $5.16
    • AVG UNIT COST
      (2024)
      $3.07
    • PROFIT
      MARGIN
      41%
    • BRAND MARKET SHARE
      (2024)
      0.32%


About the Brand

Top Smoke brought in nearly $10 million in total sales from 1.9 million pre-roll units sold. Their products carry a modest price tag, but the volume they move secures them a spot in our top 50 pre-roll brands. Top Smoke, with a logo reminiscent of Top Gun, sells both infused and non-infused single gram pre-rolls solo, infused 15-gram 15-packs, and non-infused 1-ounce 28-packs totaling 28 1-gram pre-rolls. Doob tubes house their individual pre-rolls while mylar bags secure their larger multi-packs.

Doob tubes house their individual pre-rolls while mylar bags secure their larger multi-packs.



    •  
    • linkn
    • insta
    • union
    • CCUSA Social Score: 8.5
    • goodlyfe
    • Total Pre-ROll Sales $9,915,162
    • Pre-Roll Units Sold 362,104
    • TOTAL PRODUCTS
      (2024)
      159
    • AVG ITEM PRICE
      (2024)
      $27.38
    • AVG UNIT COST
      (2024)
      $13.51
    • PROFIT
      MARGIN
      51%
    • BRAND MARKET SHARE
      (2024)
      0.32%


About the Brand

Rove is a brand that was born through a combination of art and science, bringing in experts from cultivation, extraction, and laboratory science to produce honest cannabis products that are tastier and truly better. Thay are in the business of infused pre-rolls and vaporizers, carrying 0.5 gram solventless ice rosin infused pre-roll 2-packs with over 30% potency and their 2.5 grams Ice Packs containing 0.5-gram pre-rolls. The Ice Packs are said to be “the world’s first triple-infused preroll”, made with THCa diamond and solventless ice hash rosin infused flower, then externally coated in more ice hash.

With a strong following on social and active presence in dispensaries, Rove’s pre-roll sales amassed nearly $10 million in total sales from 360,000 in total pre-rolls sold.



    •  
    • linkn
    • insta
    • union
    • CCUSA Social Score: 2.6
    • goodlyfe
    • Total Pre-ROll Sales $9,811,437
    • Pre-Roll Units Sold 341,144
    • TOTAL PRODUCTS
      (2024)
      266
    • AVG ITEM PRICE
      (2024)
      $28.76
    • AVG UNIT COST
      (2024)
      $14.53
    • PROFIT
      MARGIN
      49%
    • BRAND MARKET SHARE
      (2024)
      0.32%


About the Brand

Jetpacks cannabis is a brand built on the idea of pushing boundaries and elevating the cannabis experience. Jetpack sets itself apart with branding that feels more like a movement than a traditional company. They’ve built a strong presence by connecting with a community that values innovation, ambition, and breaking the norm. Jetpacks’ team includes experienced industry minds who bring a scientific and artistic edge to everything they do. At its core, Jetpacks cannabis is about challenging limits and creating something that stands out in a crowded space.

Jetpack has two types of pre-roll products, the first of which is a 0.5-gram pre-roll coated in kief. The second pre-roll is also 0.5-grams but instead, loaded with kief and Stardust, their proprietary shatter infusion, testing over 30%.



    •  
    • linkn
    • insta
    • union
    • CCUSA Social Score: 1.7
    • Total Pre-ROll Sales $9,625,617
    • Pre-Roll Units Sold 1,363,403
    • TOTAL PRODUCTS
      (2024)
      93
    • AVG ITEM PRICE
      (2024)
      $7.06
    • AVG UNIT COST
      (2024)
      $2.33
    • PROFIT
      MARGIN
      67%
    • BRAND MARKET SHARE
      (2024)
      0.31%


    •  
    • linkn
    • insta
    • union
    • CCUSA Social Score: 5.4
    • Total Pre-ROll Sales $9,612,833
    • Pre-Roll Units Sold 4,799,879
    • TOTAL PRODUCTS
      (2024)
      226
    • AVG ITEM PRICE
      (2024)
      $2.00
    • AVG UNIT COST
      (2024)
      $0.95
    • PROFIT
      MARGIN
      52%
    • BRAND MARKET SHARE
      (2024)
      0.31%


    •  
    • linkn
    • insta
    • union
    • CCUSA Social Score: 9.9
    • Total Pre-ROll Sales $9,548,233
    • Pre-Roll Units Sold 768,883
    • TOTAL PRODUCTS
      (2024)
      453
    • AVG ITEM PRICE
      (2024)
      $12.42
    • AVG UNIT COST
      (2024)
      $6.56
    • PROFIT
      MARGIN
      47%
    • BRAND MARKET SHARE
      (2024)
      0.31%


    •  
    • linkn
    • insta
    • union
    • CCUSA Social Score: 3.0
    • Total Pre-ROll Sales $9,481,220
    • Pre-Roll Units Sold 624,240
    • TOTAL PRODUCTS
      (2024)
      624
    • AVG ITEM PRICE
      (2024)
      $15.19
    • AVG UNIT COST
      (2024)
      $8.19
    • PROFIT
      MARGIN
      46%
    • BRAND MARKET SHARE
      (2024)
      0.31%


    •  
    • linkn
    • insta
    • union
    • CCUSA Social Score: 5.3
    • Total Pre-ROll Sales $9,466,974
    • Pre-Roll Units Sold 1,312,645
    • TOTAL PRODUCTS
      (2024)
      241
    • AVG ITEM PRICE
      (2024)
      $7.21
    • AVG UNIT COST
      (2024)
      $3.49
    • PROFIT
      MARGIN
      52%
    • BRAND MARKET SHARE
      (2024)
      0.31%


    •  
    • linkn
    • insta
    • union
    • CCUSA Social Score: 2.5
    • Total Pre-ROll Sales $9,130,417
    • Pre-Roll Units Sold 955,988
    • TOTAL PRODUCTS
      (2024)
      1084
    • AVG ITEM PRICE
      (2024)
      $9.55
    • AVG UNIT COST
      (2024)
      $4.94
    • PROFIT
      MARGIN
      48%
    • BRAND MARKET SHARE
      (2024)
      0.30%


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    • linkn
    • insta
    • union
    • CCUSA Social Score: 3.4
    • Total Pre-ROll Sales $9,067,088
    • Pre-Roll Units Sold 490,571
    • TOTAL PRODUCTS
      (2024)
      104
    • AVG ITEM PRICE
      (2024)
      $18.48
    • AVG UNIT COST
      (2024)
      $10.17
    • PROFIT
      MARGIN
      45%
    • BRAND MARKET SHARE
      (2024)
      0.30%


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    • linkn
    • insta
    • union
    • CCUSA Social Score: 4.8
    • Total Pre-ROll Sales $9,033,847
    • Pre-Roll Units Sold 577,409
    • TOTAL PRODUCTS
      (2024)
      173
    • AVG ITEM PRICE
      (2024)
      $15.65
    • AVG UNIT COST
      (2024)
      $7.54
    • PROFIT
      MARGIN
      52%
    • BRAND MARKET SHARE
      (2024)
      0.29%


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    • linkn
    • insta
    • union
    • CCUSA Social Score: 8.7
    • Total Pre-ROll Sales $8,890,568
    • Pre-Roll Units Sold 359,748
    • TOTAL PRODUCTS
      (2024)
      191
    • AVG ITEM PRICE
      (2024)
      $24.71
    • AVG UNIT COST
      (2024)
      $12.73
    • PROFIT
      MARGIN
      48%
    • BRAND MARKET SHARE
      (2024)
      0.29%


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    • linkn
    • insta
    • union
    • CCUSA Social Score: 2.1
    • Total Pre-ROll Sales $8,836,871
    • Pre-Roll Units Sold 737,659
    • TOTAL PRODUCTS
      (2024)
      182
    • AVG ITEM PRICE
      (2024)
      $11.98
    • AVG UNIT COST
      (2024)
      $6.53
    • PROFIT
      MARGIN
      46%
    • BRAND MARKET SHARE
      (2024)
      0.29%


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    • linkn
    • insta
    • union
    • CCUSA Social Score: 1.9
    • Total Pre-ROll Sales $8,719,782
    • Pre-Roll Units Sold 660,006
    • TOTAL PRODUCTS
      (2024)
      29
    • AVG ITEM PRICE
      (2024)
      $13.21
    • AVG UNIT COST
      (2024)
      $5.66
    • PROFIT
      MARGIN
      57%
    • BRAND MARKET SHARE
      (2024)
      0.28%


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    • linkn
    • insta
    • union
    • CCUSA Social Score: 5.1
    • Total Pre-ROll Sales $8,448,386
    • Pre-Roll Units Sold 387,797
    • TOTAL PRODUCTS
      (2024)
      107
    • AVG ITEM PRICE
      (2024)
      $21.79
    • AVG UNIT COST
      (2024)
      $11.47
    • PROFIT
      MARGIN
      47%
    • BRAND MARKET SHARE
      (2024)
      0.28%


    •  
    • linkn
    • insta
    • union
    • CCUSA Social Score: 5.2
    • Total Pre-ROll Sales $8,431,689
    • Pre-Roll Units Sold 348,587
    • TOTAL PRODUCTS
      (2024)
      323
    • AVG ITEM PRICE
      (2024)
      $24.19
    • AVG UNIT COST
      (2024)
      $12.27
    • PROFIT
      MARGIN
      49%
    • BRAND MARKET SHARE
      (2024)
      0.28%


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    • linkn
    • insta
    • union
    • CCUSA Social Score: 7.7
    • Total Pre-ROll Sales $8,228,171
    • Pre-Roll Units Sold 820,218
    • TOTAL PRODUCTS
      (2024)
      190
    • AVG ITEM PRICE
      (2024)
      $10.03
    • AVG UNIT COST
      (2024)
      $5.38
    • PROFIT
      MARGIN
      47%
    • BRAND MARKET SHARE
      (2024)
      0.27%


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    • linkn
    • insta
    • union
    • CCUSA Social Score: 3.5
    • Total Pre-ROll Sales $8,209,414
    • Pre-Roll Units Sold 601,179
    • TOTAL PRODUCTS
      (2024)
      43
    • AVG ITEM PRICE
      (2024)
      $13.66
    • AVG UNIT COST
      (2024)
      $6.07
    • PROFIT
      MARGIN
      55%
    • BRAND MARKET SHARE
      (2024)
      0.27%


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    • linkn
    • insta
    • union
    • CCUSA Social Score: 1.2
    • Total Pre-ROll Sales $7,911,247
    • Pre-Roll Units Sold 1,962,712
    • TOTAL PRODUCTS
      (2024)
      91
    • AVG ITEM PRICE
      (2024)
      $4.03
    • AVG UNIT COST
      (2024)
      $3.26
    • PROFIT
      MARGIN
      19%
    • BRAND MARKET SHARE
      (2024)
      0.26%


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    • linkn
    • insta
    • union
    • CCUSA Social Score: 8.1
    • Total Pre-ROll Sales $7,802,101
    • Pre-Roll Units Sold 692,727
    • TOTAL PRODUCTS
      (2024)
      305
    • AVG ITEM PRICE
      (2024)
      $11.26
    • AVG UNIT COST
      (2024)
      $6.77
    • PROFIT
      MARGIN
      40%
    • BRAND MARKET SHARE
      (2024)
      0.25%


    •  
    • linkn
    • insta
    • union
    • CCUSA Social Score: 3.7
    • Total Pre-ROll Sales $7,549,383
    • Pre-Roll Units Sold 1,776,081
    • TOTAL PRODUCTS
      (2024)
      29
    • AVG ITEM PRICE
      (2024)
      $4.25
    • AVG UNIT COST
      (2024)
      $1.80
    • PROFIT
      MARGIN
      58%
    • BRAND MARKET SHARE
      (2024)
      0.25%


    •  
    • linkn
    • insta
    • union
    • CCUSA Social Score: 4.4
    • Total Pre-ROll Sales $7,373,056
    • Pre-Roll Units Sold 398,904
    • TOTAL PRODUCTS
      (2024)
      115
    • AVG ITEM PRICE
      (2024)
      $18.48
    • AVG UNIT COST
      (2024)
      $9.33
    • PROFIT
      MARGIN
      50%
    • BRAND MARKET SHARE
      (2024)
      0.24%


    •  
    • linkn
    • insta
    • union
    • CCUSA Social Score: 0.7
    • Total Pre-ROll Sales $7,344,433
    • Pre-Roll Units Sold 1,023,387
    • TOTAL PRODUCTS
      (2024)
      123
    • AVG ITEM PRICE
      (2024)
      $7.18
    • AVG UNIT COST
      (2024)
      $3.91
    • PROFIT
      MARGIN
      46%
    • BRAND MARKET SHARE
      (2024)
      0.24%


    •  
    • linkn
    • insta
    • union
    • CCUSA Social Score: 5.4
    • Total Pre-ROll Sales $7,296,193
    • Pre-Roll Units Sold 185,666
    • TOTAL PRODUCTS
      (2024)
      60
    • AVG ITEM PRICE
      (2024)
      $39.30
    • AVG UNIT COST
      (2024)
      $19.71
    • PROFIT
      MARGIN
      50%
    • BRAND MARKET SHARE
      (2024)
      0.24%


    •  
    • linkn
    • insta
    • union
    • CCUSA Social Score: 3.7
    • Total Pre-ROll Sales $7,117,796
    • Pre-Roll Units Sold 363,731
    • TOTAL PRODUCTS
      (2024)
      36
    • AVG ITEM PRICE
      (2024)
      $19.57
    • AVG UNIT COST
      (2024)
      $9.26
    • PROFIT
      MARGIN
      53%
    • BRAND MARKET SHARE
      (2024)
      0.23%


    •  
    • linkn
    • insta
    • union
    • CCUSA Social Score: 8.0
    • Total Pre-ROll Sales $6,984,078
    • Pre-Roll Units Sold 381,190
    • TOTAL PRODUCTS
      (2024)
      64
    • AVG ITEM PRICE
      (2024)
      $18.32
    • AVG UNIT COST
      (2024)
      $13.97
    • PROFIT
      MARGIN
      24%
    • BRAND MARKET SHARE
      (2024)
      0.23%


    •  
    • linkn
    • insta
    • union
    • CCUSA Social Score: 2.4
    • Total Pre-ROll Sales $6,952,840
    • Pre-Roll Units Sold 903,411
    • TOTAL PRODUCTS
      (2024)
      29
    • AVG ITEM PRICE
      (2024)
      $7.70
    • AVG UNIT COST
      (2024)
      $4.62
    • PROFIT
      MARGIN
      40%
    • BRAND MARKET SHARE
      (2024)
      0.23%


    •  
    • linkn
    • insta
    • union
    • CCUSA Social Score: 0.0
    • Total Pre-ROll Sales $6,934,976
    • Pre-Roll Units Sold 1,951,836
    • TOTAL PRODUCTS
      (2024)
      76
    • AVG ITEM PRICE
      (2024)
      $3.55
    • AVG UNIT COST
      (2024)
      $1.95
    • PROFIT
      MARGIN
      45%
    • BRAND MARKET SHARE
      (2024)
      0.23%


    •  
    • linkn
    • insta
    • union
    • CCUSA Social Score: 2.1
    • Total Pre-ROll Sales $6,913,041
    • Pre-Roll Units Sold 734,261
    • TOTAL PRODUCTS
      (2024)
      150
    • AVG ITEM PRICE
      (2024)
      $9.41
    • AVG UNIT COST
      (2024)
      $4.03
    • PROFIT
      MARGIN
      57%
    • BRAND MARKET SHARE
      (2024)
      0.23%


    •  
    • linkn
    • insta
    • union
    • CCUSA Social Score: 2.4
    • Total Pre-ROll Sales $6,823,682
    • Pre-Roll Units Sold 790,896
    • TOTAL PRODUCTS
      (2024)
      363
    • AVG ITEM PRICE
      (2024)
      $8.63
    • AVG UNIT COST
      (2024)
      $4.18
    • PROFIT
      MARGIN
      52%
    • BRAND MARKET SHARE
      (2024)
      0.22%


    •  
    • linkn
    • insta
    • union
    • CCUSA Social Score: 5.7
    • Total Pre-ROll Sales $6,776,613
    • Pre-Roll Units Sold 382,297
    • TOTAL PRODUCTS
      (2024)
      72
    • AVG ITEM PRICE
      (2024)
      $17.73
    • AVG UNIT COST
      (2024)
      $9.35
    • PROFIT
      MARGIN
      47%
    • BRAND MARKET SHARE
      (2024)
      0.22%


    •  
    • linkn
    • insta
    • union
    • CCUSA Social Score: 8.1
    • Total Pre-ROll Sales $6,762,625
    • Pre-Roll Units Sold 230,514
    • TOTAL PRODUCTS
      (2024)
      55
    • AVG ITEM PRICE
      (2024)
      $29.34
    • AVG UNIT COST
      (2024)
      $14.50
    • PROFIT
      MARGIN
      51%
    • BRAND MARKET SHARE
      (2024)
      0.22%


    •  
    • linkn
    • insta
    • union
    • CCUSA Social Score: 5.7
    • Total Pre-ROll Sales $6,588,813
    • Pre-Roll Units Sold 322,584
    • TOTAL PRODUCTS
      (2024)
      223
    • AVG ITEM PRICE
      (2024)
      $20.43
    • AVG UNIT COST
      (2024)
      $10.59
    • PROFIT
      MARGIN
      48%
    • BRAND MARKET SHARE
      (2024)
      0.21%


    •  
    • linkn
    • insta
    • union
    • CCUSA Social Score: 7.0
    • Total Pre-ROll Sales $6,585,073
    • Pre-Roll Units Sold 294,829
    • TOTAL PRODUCTS
      (2024)
      437
    • AVG ITEM PRICE
      (2024)
      $22.34
    • AVG UNIT COST
      (2024)
      $11.99
    • PROFIT
      MARGIN
      46%
    • BRAND MARKET SHARE
      (2024)
      0.21%


    •  
    • linkn
    • insta
    • union
    • CCUSA Social Score: 3.4
    • Total Pre-ROll Sales $6,550,413
    • Pre-Roll Units Sold 393,093
    • TOTAL PRODUCTS
      (2024)
      58
    • AVG ITEM PRICE
      (2024)
      $16.66
    • AVG UNIT COST
      (2024)
      $8.32
    • PROFIT
      MARGIN
      50%
    • BRAND MARKET SHARE
      (2024)
      0.21%


    •  
    • linkn
    • insta
    • union
    • CCUSA Social Score: 4.0
    • Total Pre-ROll Sales $6,454,408
    • Pre-Roll Units Sold 989,569
    • TOTAL PRODUCTS
      (2024)
      347
    • AVG ITEM PRICE
      (2024)
      $6.52
    • AVG UNIT COST
      (2024)
      $3.03
    • PROFIT
      MARGIN
      54%
    • BRAND MARKET SHARE
      (2024)
      0.21%


    •  
    • linkn
    • insta
    • union
    • CCUSA Social Score: 9.2
    • Total Pre-ROll Sales $6,366,669
    • Pre-Roll Units Sold 245,200
    • TOTAL PRODUCTS
      (2024)
      38
    • AVG ITEM PRICE
      (2024)
      $25.97
    • AVG UNIT COST
      (2024)
      $15.91
    • PROFIT
      MARGIN
      39%
    • BRAND MARKET SHARE
      (2024)
      0.21%


    •  
    • linkn
    • insta
    • union
    • CCUSA Social Score: 0.0
    • Total Pre-ROll Sales $6,316,942
    • Pre-Roll Units Sold 1,484,598
    • TOTAL PRODUCTS
      (2024)
      313
    • AVG ITEM PRICE
      (2024)
      $4.25
    • AVG UNIT COST
      (2024)
      $2.32
    • PROFIT
      MARGIN
      45%
    • BRAND MARKET SHARE
      (2024)
      0.21%


    •  
    • linkn
    • insta
    • union
    • CCUSA Social Score: 3.9
    • Total Pre-ROll Sales $6,280,636
    • Pre-Roll Units Sold 499,769
    • TOTAL PRODUCTS
      (2024)
      846
    • AVG ITEM PRICE
      (2024)
      $12.57
    • AVG UNIT COST
      (2024)
      $6.64
    • PROFIT
      MARGIN
      47%
    • BRAND MARKET SHARE
      (2024)
      0.20%


    •  
    • linkn
    • insta
    • union
    • CCUSA Social Score: 0.0
    • Total Pre-ROll Sales $6,257,151
    • Pre-Roll Units Sold 2,093,237
    • TOTAL PRODUCTS
      (2024)
      71
    • AVG ITEM PRICE
      (2024)
      $2.99
    • AVG UNIT COST
      (2024)
      $1.71
    • PROFIT
      MARGIN
      43%
    • BRAND MARKET SHARE
      (2024)
      0.20%


    •  
    • linkn
    • insta
    • union
    • CCUSA Social Score: 3.7
    • Total Pre-ROll Sales $6,187,374
    • Pre-Roll Units Sold 1,010,730
    • TOTAL PRODUCTS
      (2024)
      206
    • AVG ITEM PRICE
      (2024)
      $6.12
    • AVG UNIT COST
      (2024)
      $2.73
    • PROFIT
      MARGIN
      55%
    • BRAND MARKET SHARE
      (2024)
      0.20%


    •  
    • linkn
    • insta
    • union
    • CCUSA Social Score: 7.4
    • Total Pre-ROll Sales $6,159,312
    • Pre-Roll Units Sold 639,539
    • TOTAL PRODUCTS
      (2024)
      195
    • AVG ITEM PRICE
      (2024)
      $9.63
    • AVG UNIT COST
      (2024)
      $5.05
    • PROFIT
      MARGIN
      47%
    • BRAND MARKET SHARE
      (2024)
      0.20%


    •  
    • linkn
    • insta
    • union
    • CCUSA Social Score: 5.5
    • Total Pre-ROll Sales $6,056,566
    • Pre-Roll Units Sold 554,969
    • TOTAL PRODUCTS
      (2024)
      67
    • AVG ITEM PRICE
      (2024)
      $10.91
    • AVG UNIT COST
      (2024)
      $5.09
    • PROFIT
      MARGIN
      53%
    • BRAND MARKET SHARE
      (2024)
      0.20%


    •  
    • linkn
    • insta
    • union
    • CCUSA Social Score: 6.6
    • Total Pre-ROll Sales $6,036,620
    • Pre-Roll Units Sold 574,687
    • TOTAL PRODUCTS
      (2024)
      78
    • AVG ITEM PRICE
      (2024)
      $10.50
    • AVG UNIT COST
      (2024)
      $4.56
    • PROFIT
      MARGIN
      57%
    • BRAND MARKET SHARE
      (2024)
      0.20%


    •  
    • linkn
    • insta
    • union
    • CCUSA Social Score: 1.3
    • Total Pre-ROll Sales $6,002,795
    • Pre-Roll Units Sold 1,995,394
    • TOTAL PRODUCTS
      (2024)
      31
    • AVG ITEM PRICE
      (2024)
      $3.01
    • AVG UNIT COST
      (2024)
      $1.23
    • PROFIT
      MARGIN
      59%
    • BRAND MARKET SHARE
      (2024)
      0.20%


    •  
    • linkn
    • insta
    • union
    • CCUSA Social Score: 2.9
    • Total Pre-ROll Sales $6,002,727
    • Pre-Roll Units Sold 338,856
    • TOTAL PRODUCTS
      (2024)
      105
    • AVG ITEM PRICE
      (2024)
      $17.71
    • AVG UNIT COST
      (2024)
      $11.56
    • PROFIT
      MARGIN
      35%
    • BRAND MARKET SHARE
      (2024)
      0.20%


    •  
    • linkn
    • insta
    • union
    • CCUSA Social Score: 5.7
    • Total Pre-ROll Sales $5,960,664
    • Pre-Roll Units Sold 171,757
    • TOTAL PRODUCTS
      (2024)
      82
    • AVG ITEM PRICE
      (2024)
      $34.70
    • AVG UNIT COST
      (2024)
      $17.29
    • PROFIT
      MARGIN
      50%
    • BRAND MARKET SHARE
      (2024)
      0.19%


    •  
    • linkn
    • insta
    • union
    • CCUSA Social Score: 2.6
    • Total Pre-ROll Sales $5,958,869
    • Pre-Roll Units Sold 277,423
    • TOTAL PRODUCTS
      (2024)
      90
    • AVG ITEM PRICE
      (2024)
      $21.48
    • AVG UNIT COST
      (2024)
      $11.46
    • PROFIT
      MARGIN
      47%
    • BRAND MARKET SHARE
      (2024)
      0.19%


    •  
    • linkn
    • insta
    • union
    • CCUSA Social Score: 4.3
    • Total Pre-ROll Sales $5,876,169
    • Pre-Roll Units Sold 211,610
    • TOTAL PRODUCTS
      (2024)
      21
    • AVG ITEM PRICE
      (2024)
      $27.77
    • AVG UNIT COST
      (2024)
      $13.01
    • PROFIT
      MARGIN
      53%
    • BRAND MARKET SHARE
      (2024)
      0.19%


    •  
    • linkn
    • insta
    • union
    • CCUSA Social Score: 1.5
    • Total Pre-ROll Sales $5,800,753
    • Pre-Roll Units Sold 570,588
    • TOTAL PRODUCTS
      (2024)
      120
    • AVG ITEM PRICE
      (2024)
      $10.17
    • AVG UNIT COST
      (2024)
      $5.92
    • PROFIT
      MARGIN
      42%
    • BRAND MARKET SHARE
      (2024)
      0.19%


    •  
    • linkn
    • insta
    • union
    • CCUSA Social Score: 5.5
    • Total Pre-ROll Sales $5,678,125
    • Pre-Roll Units Sold 218,282
    • TOTAL PRODUCTS
      (2024)
      30
    • AVG ITEM PRICE
      (2024)
      $26.01
    • AVG UNIT COST
      (2024)
      $16.78
    • PROFIT
      MARGIN
      35%
    • BRAND MARKET SHARE
      (2024)
      0.19%


    •  
    • linkn
    • insta
    • union
    • CCUSA Social Score: 4.2
    • Total Pre-ROll Sales $5,638,902
    • Pre-Roll Units Sold 223,827
    • TOTAL PRODUCTS
      (2024)
      48
    • AVG ITEM PRICE
      (2024)
      $25.19
    • AVG UNIT COST
      (2024)
      $13.82
    • PROFIT
      MARGIN
      45%
    • BRAND MARKET SHARE
      (2024)
      0.18%


    •  
    • linkn
    • insta
    • union
    • CCUSA Social Score: 1.4
    • Total Pre-ROll Sales $5,585,472
    • Pre-Roll Units Sold 709,150
    • TOTAL PRODUCTS
      (2024)
      850
    • AVG ITEM PRICE
      (2024)
      $7.88
    • AVG UNIT COST
      (2024)
      $4.26
    • PROFIT
      MARGIN
      46%
    • BRAND MARKET SHARE
      (2024)
      0.18%


The Booming Pre-Roll Market

Whether you're looking to enter the pre-roll market or an established cannabis brand ready to scale your operations and pre-roll offerings, understanding the production pipeline from whole-flower buds to packaged final products is paramount for maximizing sales revenue. The pre-roll industry has evolved from simple hand-rolled joints or hand-packed cones to sophisticated, automated pre-roll production operations that lean heavily on accuracy, consistency, and quality at every step of the process.

Introducing Pre-Rolls to Your Product Line

For emerging cannabis brands, pre-rolls represent an ideal entry point into the market, as well as an opportunity for cultivators to expand their product lines as they:
  • Require a lower initial investment compared to concentrates or edibles
  • Offer higher margins than raw flower products
  • Have emerged as the fastest-growing product category in cannabis with an impressive 12% year-over-year growth, now controlling a record 15.4% market share with monthly sales exceeding $257 million, solidifying their position as the third largest product category in the U.S. market.

Understanding Cannabis Consumers

Consumer research from a survey of 900 pre-roll consumers reveals compelling opportunities for incorporating pre-rolls across all demographics, with 82% of cannabis smokers purchasing pre-rolls and 94.2% preferring joints as their consumption method, the market potential is massive.

  • Millennials lead purchases at 44.6%,
  • followed by Gen X (24.3%),
  • Gen Z (18.5%),
  • and Boomers (12.5%).

When consumers think of pre-rolls, convenience ranks as their top consideration (45% of respondents), while potency drives purchase decisions (70% rank it first) followed by price point.

Scaling Your Operations

As demand and competition rise, successful brands quickly realize that hand-rolling and packing aren’t sustainable, this is where strategic investment in automated pre-roll machinery becomes critical. Smart operators also recognize the premium opportunity of infused pre-rolls, which have become the dominant segment within the pre-roll category, accounting for 44.4% of the market, commanding average prices of $10.25 compared to the overall category average of $6.50. Multi-packs now represent 49.6% of all pre-roll sales, with the 2.5-gram 5-pack variation leading at 16.2% of total sales.

Size selection drives consumer preference, with full-gram pre-rolls dominating at 57% of consumer purchases. Successful scaling requires strategic machine selection, with tabletop units like the King Kone and Fill N' Fold ideal for emerging brands, with the progression to full-scale automated systems for pre-roll production exceeding 50,000 completed pre-rolls monthly.

It All Starts with Grinding and Sifting

Quality pre-rolls start with consistent particle size, and the science proves why sifting is a non-negotiable when it comes to maximizing outputs. Industrial grinders with low RPM and high torque preserve terpenes while creating uniform material and remove stems and oversized particles that tear papers or create uneven burns. In a survey of over 300 companies representing every corner of the pre-roll industry, only 59% of pre-roll businesses sift their flower, though an additional 17.2% plan to implement sifting, representing a significant opportunity for competitive advantage.

Smart grinder selection scales with volume, like the industrial grinders for mid-volume operations and high-capacity systems processing hundreds of pounds per hour for large-scale producers. Modern filling machines require precise specifications, making proper grinding and sifting essential for preventing equipment jams and ensuring consistent weights.

We conducted an experiment to compare pre-roll output from sifted and non-sifted flower. Using sifted ground flower versus un-sifted flower in a run of 169 pre-rolls resulted in 27 more pre-rolls ready to package, along with 65% lower weight variance, 488% fewer holes, and 194% better packs. When you’re thinking about scaling up, the value of a sifter speaks for itself.

Automation Using Pre-Roll Filling Machines

The engine behind any serious pre-roll operation is cone and tube filling machinery. From tabletop units handling hundreds of pre-rolls per hour to fully automated systems processing thousands, the right equipment scales with your organization’s goals. With 39.2% of businesses using automated pre-roll machines and another 17.6% planning to implement them, automation is becoming the industry standard for serious producers.

Modern machines accommodate the complete spectrum of pre-roll construction, from standard cones and tubes to hemp wrap blunts and premium filter options. The most frustrating production bottleneck remains closing pre-rolls by twisting and folding (cited by 24.4% of businesses), followed by filling (22%), packaging (20.3%), grinding (12.2%), sifting (11.4%), and weighing (8.1%), challenges that proper equipment directly addresses.

Incorporating Infused Pre-Rolls to Meet Consumer Demand

The fastest-growing segment in cannabis, Infused pre-rolls, now account for over $1.75 billion in sales, representing 44.4% of all pre-roll revenue. Consumer adoption is astounding, with 70% of pre-roll smokers purchasing infused products, with kief leading concentrate preferences at 78.3%, followed by live resin (77.3%) and rosin (58.8%). Over 53.3% of pre-roll brands currently produce infused products, with 43.4% planning to incorporate them into their product lines.

Internal infusion delivers a superior smoking experience by incorporating concentrates whole or by mixing concentrates directly with flower. The most popular method of infusion involves painting with oil and rolling in kief externally, used by 90% of infused producers, while 45% mix flower and oil directly and 35% use the popular “hash hole” style infused pre-rolls.

Flower infusion equipment handles any concentrate that can be liquefied including distillate, live resin, rosin, shatter, hash and more. However, 60% of businesses still infuse by hand, leaving significant room for efficiency improvements through automation. Automated infusion technology transforms time-intensive manual processes into scalable production, essential for capturing the premium pricing that infused products command.

The Final Touch: Professional, Customizable Packaging

A brand's packaging communicates quality and ethos while also complying with state regulations and requirements. Pop-top tubes dominate the market, used by the majority of producers, while multi-pack formats continue their rapid growth. Consumer data shows 43% buy both single-use and multi-pack pre-rolls, with 31.1% preferring multi-packs over singles (25.9%).

Premium positioning requires attention to details, from child-resistant and custom-branded options to specialized blunt packaging that maintains product integrity. Filter selection enhances a brand identity and the overall smoking experience with consumer research revealing a strong adoption of premium filter tips

  • 59% of smokers have purchased pre-rolls with premium filter tips
  • Glass-tipped pre-rolls lead consumer preference at 79.7%
  • 47.6% are willing to pay up to $2 more for the premium filter experience
  • 21.4% purchase premium filter tip pre-rolls weekly

Paper type matters greatly to consumers as well, 55.5% rate it as "very important," with organic hemp paper leading at a 72.5%, followed by refined white (69.4%), hemp wraps (64.2%) and natural brown (61.6%).

Your Beginning-to-End Pre-Roll Production Partner

At Custom Cones USA, we've guided thousands of brands through every stage of their pre-roll journeys. Our team of Pre-Roll Experts understand that success is about more than individual machinery, it's about creating integrated systems and processes that grow with your business. From industrial grinders to automated pre-roll filling machines, to customized pre-roll materials and branding, we provide the equipment, expertise, and ongoing support that turn concepts into reality.

Ready to capitalize on the fastest-growing cannabis segment? Contact the Pre-Roll Experts today and discover why industry leading brands trust Custom Cones USA for their most critical pre-roll production needs.

About Our Contributors

Brian Beckley spent 20 years as an award-winning newspaper journalist and editor, covering cities on both coasts before becoming Managing Editor of Marijuana Venture magazine, where he covered all aspects of the cannabis industry for five years. In his role with the magazine, he spoke at numerous cannabis conferences and hosted several media panels. Brian joined Custom Cones USA and DaySavers as lead copywriter in 2023.

James Valentine is a 17-year cannabis consumer who has spent 9 years in digital leadership managing marketing, content and communications. James joined Custom Cones USA and DaySavers in 2024 and manages content marketing and communications.

Cain Newman is a first-year student in the cannabis business program at Lake Superior State University with a focus on entrepreneurship and industry development. As a member of the LSSU Cannabis Club, he is well connected with industry leaders with the goal of opening his own dispensaries.

Marshall Engelthaler is a second-year student at Lake Superior State University double majoring in Cannabis Business and Cannabis Chemistry. As a fellow member of the LSSU Cannabis Club, he regularly attends regional cannabis conferences, further developing his knowledge of Michigan state regulations and the industry at-large.

$3.1 billion. 316.8 million units sold. Nearly 3,000 brands vying for dominance. Welcome to America's pre-roll market...