Top 50 Canadian Pre-Roll Brands

In 2024, pre-rolls in the Canadian market topped $1.27 billion in revenue, selling nearly 69 million units, with both numbers increasing despite falling revenues in other top categories, like flower and edibles. That was good enough for a 32.8% market share, second behind only flower.

It led us to predict that within the year, the humble pre-roll, which already moved more units than any other form, would also rise to the top of the revenue pack as the top-selling category across Canada.

And we were right. As of mid-2025, pre-rolls have overtaken flower as the top revenue category in the entire Canadian cannabis market. Inexpensive, potent, portable and fun ways to consume both by yourself and in a group, the pre-roll has become a palette for innovation.

And with consumers consistently citing potency, price and brand as their top determining factors, the competition among pre-roll makers to capture this rising share of the marketplace is fierce. Well, from the second spot on down, anyway.

Once an afterthought, the best-selling brands in Canada’s best-selling category understand that the pre-roll is no longer a throwaway, but a dynamic driver of sales in every category that consumers now expect to be high-quality, highly-potent and exciting.

Custom Cones USA is diving deep into the 2024 data from cannabis analytics firm Headset to explore how the top pre-roll manufacturers in Canada make sure their pre-rolls stand out and keep moving off the shelves, creating a blueprint for growth that keeps customers coming back to join the circle again and again

In partnership with Seattle-based Headset, whose data is sourced from actual consumer transactions across over 3,500 retailers in 15 U.S. state markets and 4 Canadian provinces, Custom Cones USA has identified the Top 50 Pre-Roll Brands in the Canadian market using total pre-roll sales data to highlight the top-selling brands in the Canadian cannabis Pre-Roll segment

Headset data from the following 4 provinces was analyzed: Alberta, British Columbia, Ontario, and Saskatchewan.

Custom Cones USA created a 10-point Social Score, by calculating the percentile rank of each brand’s Instagram, LinkedIn, and website metrics to reduce the impact of outliers. These percentile-based values were then weighted by relevance to generate a balanced score that reflects how engaged and visible a brand is online.

Instagram contributes 40% to the overall score and is based on several factors: 35% of the score comes from the number of followers, 20% from the number of posts, 30% from the average number of likes calculated as an average of the 10 most recent posts, and 15% from the average number of comments, also calculated from the 10 most recent posts.

It should be noted, Instagram’s rules are especially tough on cannabis brands, getting shadow-banned or having their accounts deleted just for showing someone smoking or using words like "cannabis" in their captions. Some profiles may be down right now as Instagram’s moderation hits hard.

LinkedIn accounts for 25% of the overall score and is based on the number of followers.

Website metrics make up 35% of the total score, with 45% of that score coming from the domain rating and 55% from the amount of organic traffic.