Gobble Up Sales with Thanksgiving Pre Rolled Cones

With Labor Day behind us, now is the time to start preparing your pre roll line for the upcoming holidays so you can take full advantage of what has become one of the biggest sales days of the year, and no, we don’t mean the day after Thanksgiving (though it is no slouch either).

For cannabis retailers the big day is not Black Friday, but rather Green Wednesday, the name given to the day before Thanksgiving, when people stock up for the following weekend spent with family (though Black Friday also pulls in higher sales as well).

It makes sense as Thanksgiving can be a stressful time for families and everyone is looking to take the edge off before sitting down with family.

Let’s take a look at some of the sales numbers for this burgeoning holiday and then dive into how you can make sure your pre roll products are the ones customers pick up during the Thanksgiving and Holiday shopping seasons, including a look at our designer Thanksgiving cones.

Green Wednesday by The Numbers

According to Jane Technologies, sales on Green Wednesday 2023 totaled $9.2 million, an increase of 90.5% over the preceding three Wednesdays and an 18.12% revenue increase over Green Wednesday 2022. Even compensating for company growth from the previous year, Jane estimates Green Wednesday sales were up 11.43% last year.

Shoppers typically stock up before traveling for the long weekend, and while flower remained the top-selling product form on Green Wednesday 2023 with $3.3 million in sales, pre-rolls landed fourth at $963,000 (vapes and edibles finished second and third).

The entire Thanksgiving week is becoming a boon for pre roll sales, in fact, with sales of pre-rolls increasing in revenue, units sold and market share over each of the past four Thanksgivings.

According to data pulled from cannabis analytics firm Headset, which collects sales data from 13 states, pre roll sales reached $50.4 million during Thanksgiving week 2023, with 4.9 million units sold. That’s a 26.3% increase in revenue and an additional 1.4 million units sold from 2022’s total of $39.9 million and 3.5 million units, respectively.

And while the increases in revenue and unit sales can, in part, be attributed to the growth of the industry, the segment’s market share also increased to 14.2% in 2023, up from 13.6% in 2022 and 11.4% in 2021, showing the increasing presence of the pre-roll in the marketplace.

Additionally, in 2023, the pre roll segment saw an increase of more than $3 million in revenue over the previous three weeks, taking in about $56.4 million during the week of Thanksgiving, compared to $53.3 the week prior and $53.0 in the week before that.

Wholesale Pre roll Orders Are Up

Another interesting note comes from cannabis wholesale platform Leaf Trade, which, according to Marijuana Venture, saw a 17.17% increase in orders on Nov. 5, or two weeks before Thanksgiving, in anticipation of the big day.

That means in order to be ready when the dispensaries come calling you need to have your Thanksgiving pre rolls ready to by early November or else you might not make it to the plate, much like that weird Jello mold your aunt brings every year.

Thanksgiving Designer Pre Rolled Cones

So how do you stand out from the crowd and ensure that your pre rolls are the ones that head out on the annual Cousin Walk before dinner?

Our Designer Thanksgiving pre rolled cones are the perfect way to reach those holiday shoppers. Available in 109mm, the Thanksgiving cones are made with our ultra-fine European rolling paper and come with an orange filter tip pre-printed with turkeys and an attractive fall leaf design.

We also offer standard orange filters for all of our sizes and paper types, as well as blunt cones in two shades of brown – our classic brown hemp wrap and our dark brown hybrid hemp wrap – and the Goji Berry blunt wrap cone in an eye-catching orange, perfect to pair with the season.

When it comes time to package your holiday pre-rolls, we have orange pop-top tubes in stock, as well as a variety of glass and clear plastic options that are available with a variety of colored caps in both child-resistant and non-child-resistant options designed to help grab Thanksgiving shoppers’ eyes and attention.

Beyond Thanksgiving

But, of course, Thanksgiving is just the start of the Holiday Season, with Hannukah and Christmas coming hot on its heels. In fact, December 23 is also one of the biggest cannabis sales days of the year and according to Headset, pre rolls see an 18% increase in pre-roll sales, so prepare early.

This year, Hannukah begins on Christmas day, December 25, but of course the hype for both will begin even before the turkey is carved.

Capitalize on the holiday spirit with our cheery, green Christmas joint cones! These festive cones feature Santa Claus, gingerbread men, wrapped presents and snowmen in a repeating pattern around the tip and are perfect for creating a unique Christmas themed pre-roll. These cute holiday cones come in our 109mm size, which will fit a full gram of product and make a great last-minute gift for any cannabis enthusiast.

We also offer designer red and green filter tips in every size and paper type, as well as color-coded packaging options at every price point and size – including multipacks – to help get your shoppers into the mood for the season and beyond.

For the Festival of Lights, check out our festive Hanukkah pre-rolled cones, available in 109 mm, feature dreidels, Stars of David, and menorahs in a repeating pattern around an indigo blue tip, wrapped in refined white paper.

We also offer blue-tipped pre-roll cones with unrefined brown paper as well as refined white paper blue-tipped cones in a variety of sizes for other versatile pre-roll options. And of course, all of our packaging options are available in shades of blue and gold, including a gold glass tube, helping carry the holiday theme through your entire pre-roll product line.

Or you can show off your Hanukkah cones with clear packaging (if your locale doesn’t require opaque packaging for cannabis products) like our plastic pop-top joint tubes or premium glass pre roll and blunt tubes.

Don’t Be Left Behind

Like always, the Holiday Season will be on us quicker than we all think. And dispensaries will be making their orders even quicker than that.

So don’t get left behind. Now is the time to make your brand’s plans for how to take advantage of increased sales around Thanksgiving and beyond.

Contact the Pre-Roll Experts today to talk about how all of our great Autumn, Thanksgiving and Holiday options can help make your pre roll sales as festive as the season ahead!