Custom Pre-Rolled Cones Are a Must

In the modern cannabis marketplace, branding is more important than ever, particularly in the pre-roll sector. Pre-rolls are the third-most popular category in the industry and one of the top add-ons at any dispensary, moving 385.4 million units in 2025 for a total of $3.6 billion.

That’s a lot of pre-rolls.

And consumers tell us that brand is among the top three things they consider when purchasing a pre-roll, along with price and potency, so it’s not just important to customize your pre-rolls to make sure your branding and messaging stand out; it’s critical.

But how does one customize a pre-roll? Don’t worry, the Pre-Roll Experts are here.

Why Custom Pre-Rolled Cones are a Must

With so many pre-rolls in circulation, standing out from all the other cones becomes crucial. You’ve taken the time to grow the flower, process it and pack it into high-quality pre-rolls, all with the hope that customers enjoy your product and come back for more.

But how do consumers know that pre-roll passed to them is yours?

Sure, your packaging is your primary form of advertising, telling customers your company’s story and why the pre-rolls you are making and selling are the best.

But it’s not just the branding and messaging on your packaging that’s important. Because if your pre-roll comes out of its packaging to be passed around a circle and ... just looks like every other pre-roll, then no one else smoking your fine product has any idea where it came from.

And that is a missed opportunity.

Which is why customizing your pre-rolls is not just good business, it’s a must for companies looking to stay competitive in the rapidly expanding and growing pre-roll segment.

But how does one customize a pre-roll? Don’t worry, the Pre-Roll Experts are here.

Who is Doing Pre-Roll Customization Right?

For an example of pre-roll customization done right, there is no need to look any farther than the five best-selling pre-roll brands in the country. All five – Jeeter, STIIIZY, Dogwalkers, Cali-Blaze and Presidential – customize the filters on their pre-rolls.

Jeeter and STIIIZY, for example, use colorful filter custom wraps printed with the brand logo on cones, and Jeeter uses custom cigar bands on tubes. Dogwalkers and Cali-Blaze use custom printed filter tips that feature their logo. Presidential uses custom filter tips on pre-roll cones and printed cigar bands on hemp wrap pre-rolled blunts.

While customized pre-rolled cones aren't the only reason those brands are in the top 5 – they also make excellent pre-rolls – there's no doubt that the custom filter tips and custom cigar bands keep brand visibility at front of mind and ensure that anyone using the product knows exactly where that high quality pre-roll came from.

Custom Pre-Roll Options & Branding Opportunities

One of the great things about the pre-roll is that it is generally a blank slate, primed for innovation. It is a simple, common form with many opportunities for companies and brands to make their mark and stick out from the rest.

Paper and Wrap Type, Size and Diameter

One of the first decisions you need to make when producing a branded pre-roll line that people will remember is your paper type and pre-rolled cone size. It sounds simple, and is often overlooked, but just remember our No. 3 brand, Dogwalkers.

While Dogwalkers uses custom filter tips branded with its logo, the true branding came with what was then a custom size. Dogwalkers were one of the first brands to embrace the mini pre-rolled cone to create smaller, personal-sized pre-rolls. The move was so successful that, like Kleenex or Xerox, its brand has become forever associated with mini cones, now known throughout the industry simply as the dogwalker size.

Whether you choose a signature size, style of filter tip or even paper or wrap type – such as a pink or green hybrid hemp wrap – being original and memorable right away is one way to get noticed and stick in a customer’s brain.

At Custom Cones USA, we can customize any size cone and any size filter, with a variety of paper options. From the classic refined white to our natural brown and earth-friendly 100% organic hemp to our hemp wraps, tea leaf blunt cones, botanical wraps and hybrid hemp wraps, we have the right choice for your pre-roll brand.

Custom Filter Tips

The filter tip is the easiest and most common way to brand and customize your pre-rolled cones. No matter the size of your cones or filter tip, you can direct print your full-color logo, wordmark or message directly onto the paper filter tip itself.

The only limitation when printing is in the paper type, which have different levels of opacity. All three major paper types allow for printed custom filter tips to shine through, but the refined white is the most transparent, allowing for the clearest look at a filter tip. Natural brown paper is also nearly transparent, though the colors are not as crisp, and even the 100% organic hemp paper, though cloudy, is still mostly see-through. Our Design Team can work with you and your marketing department to make sure the colors and contrast are right so your message lands, no matter what paper type you choose.

Cigar Bands

But not all pre-rolled cones or tubes have paper filters or see-through paper. So what then?

The answer is a customized cigar band.

For example, for makers of pre-rolled blunts, customizing the filter tip itself is usually not an option as hemp wraps, botanical wraps and hybrid hemp wraps are too thick to see through, so the filter tip branding gets lost underneath the wraps.

A similar problem exists for pre-rolled with premium filter tips. Though we can print directly on to glass or ceramic filter tips, most cones and tubes with premium filter tips use a cigar band as part of the form itself. That cigar band can be fully customized to reflect your brand.

From custom die cut shapes to full color printing to extras like spot UV and premium foil, our Design Team will work with you to make sure your pre-rolls are anything but average.

You can even combine everything, putting a custom printed paper filter inside a glass filter tip and then using a custom cigar band to reinforce your branding. The only limitation is your imagination.

Custom External Wraps

One other branding option is an external wrap around the filter. It has the same full-color, spot UV and premium foil options as cigar bands, but designed to fit around the outside instead of under the paper.

This is an upgraded branding option that is perfect for non-transparent hemp wrap blunt cones, ensuring your brand’s design stands out regardless of cone material.

Partner with Custom Cones USA for your Custom Pre-Rolls

So how do you get the best custom pre-rolled cones on the market? Easy; you get the best partner.

Custom Cones USA has the largest selection of pre-rolled cones sizes in three always-tested paper choices and multiple pre-rolled blunt options, including hemp wraps, hybrid hemp wraps, botanicals and tea leaf, all fully customizable.

And of course, you can be sure that every Custom Cones USA product has been tested to the highest standards in the industry for pesticides, microbials and heavy metals.

Beyond just pushing paper, the Pre-Roll Experts at Custom Cones USA are committed to partnering with your brand to bring to life your pre-roll vision in all its glory. Our Design Team is ready to work with you to develop the customized filter tip, cigar band or external wrap that works best for YOUR brand.

We can take your logo and emblazon it on your pre-rolls. With nearly a decade of industry experience and expertise, our custom design services can help you create, expand or scale your pre-roll brand. From custom logo designs and custom dielines to custom packaging and everything in between, our team of Pre-Roll Experts will work with your company to find the perfect design to get your message across and find your customer.

We can provide custom mock-ups and full 3-D renders, so you can see exactly what you’re getting.

Contact Custom Cones USA today to see what the Pre-Roll Experts can do for you.