7 Innovative Pre-Roll Packaging Ideas

Updated: Nov. 13, 2019 11:31 am

Packaging your Pre-Roll

Making your packaging engaging and eye-catching is crucial to differentiating your pre-roll on the dispensary shelf. If you are looking to create a brand that will stand out in a constantly evolving industry, researching successful, engaging packaging ideas is a must. We here at Custom Cones USA are constantly looking for new, exciting packaging concepts to provide for our partners. From classic paper cigarette-style boxes to colorful, child-resistant (CR) joint tubes, we have you covered. Packaging can be a tricky element to understand, as the laws surrounding cannabis packaging vary from state to state. Despite this, many brands have thrived through innovative packaging and cohesive brand identities, some of which we have decided to spotlight in this post.

Our list includes, in no specific order:

1. Gabriel
2. High Season
3. Fortune Pre-Rolls
4. Lowell's Pre-Rolls
5. Canndescent
   
6. Naked Cone 

Gabriel

First up is Gabriel, which went with a premium hand-blown glass tube with a flat bottom. The lid is made from bamboo and combined with a orange silicone ring. The ring matches with the label creating a nice visual synergy, while also providing functionality through trapping smells. Gabriel uses these color accents to differentiate strains and help to create an eye-catching, in-store display. The packaging is completed with a custom branded cone, with the grey tip and white triangle logo balancing out the vibrant orange accents. 

High Season

High Season strived for a more luxurious feel with metallic blue text on a matte black, sturdy slider box.The packaging also features a match compartment for convenience, as well as a strip for lighting. These extra accents are a hit with consumers, as they don't have to worry about bringing a lighter everywhere they go, or bum one off of a friend. Their packaging is finished off with custom branded pre-roll filters, using their color spectrum logo to tie everything together.

Emjayze Hemp Goods

 

Emjayze Hemp Goods is a hemp pre-roll line that uses cigarette-style packaging made of pure hemp. Amos Lozano, founder of Emjayze is a huge advocate for the multi-use functionality of industrial hemp and tailors his entire brand to this organic category. These boxes are clean, well designed, and sustainably sourced. This consistent, natural brand identity has been a huge hit among conscious consumers in Texas.

 

Canndescent

 

Canndescent pre-rolls are a huge hit in California for their neat and clean packaging as well as their innovative variety packs. These special pre-roll multi-packs offer a range of different mood-based strains, including calm, creative and charge. The packaging has a key for the colors, which minimizes consumer confusion. They also include information about each included strain and their effects, making the variety pack one of the most user-friendly on the market.

Lowell's Pre-Rolls

 

Lowell's is the number one selling pre-roll in California for a reason - from their high quality flower to sustainable, brand-friendly packaging, it all blends together for a simple, smooth smoking experience. These organic pre-rolls are a staple in the US cannabis industry, as they were one of the first to offer unique eighth and quarter packs. All of their packaging is made of recyclable materials and stamped on the crutch with their custom logo. As a finishing touch, they utilize Kraft packaging to round out their environmentally-conscious brand identity.

Shadowbox Farms

 

Shadowbox Farms utilizes the feel of their Pacific Northwest base by showcasing their premium pre-rolls in wooden boxes. These branded variety packs and 3 packs of pre-rolls are sparking creativity in Oregon's pre-roll packaging market. Their multi-packs come with info cards providing strain names and types for every occasion. What better way to enjoy some high quality flower than to try 5 strains in one purchase?

Naked Cone

Naked Cone has a similar feel as Royal Reserve's packaging but achieved in a more modern format. The minimalist labeling style allows the customer to see the joint clearly, while also providing all of the necessary information. The clear packaging also allows for consumers to fawn over the pre-roll coated in kief.

 

Feeling inspired by this post? Reach out to us via email or our website to see how we can help you achieve all of your packaging desires!