The Truth About the Recyclability of Doob Tubes— And How Your Brand Can Promote Sustainability in The Pre-roll Industry
Nov 2nd 2022
For an industry that’s colloquially referred to as a “green” one, there’s a very un-green reality of the cannabis industry: plastic waste. This issue is innate to the industry in part because of varying state regulations that require ample child-proof packaging and in part because of heavy competition. With limited shelf space and an ever-increasing crowded cannabis market, brands inevitably spend more on extra packaging to catch a shopper’s eye.
But that may not be the best use of a business’s budget. Recent Headset data shows that when consumers are comparing two similar cannabis products, 71% would select the one that follows sustainable practices. Meaning, brands that spend more to use less packaging have a major opportunity to increase their bottom line while decreasing their footprint. Despite the opportunities presented by going green, only 40% of cannabis producers are willing to spend more to incorporate recycled materials into their production line.
If your business hasn’t replaced its plastic packaging with a more sustainable option, now’s the time. Get started with one of the most popular product segments in both the US and Canadian markets—pre-rolls. Perhaps unsurprisingly, pre-rolls are becoming a part of many cannabis smokers' regular routines— especially individually packaged joints and blunts in doob tubes. Many consumers who enjoy the convenience of single or two-pack joints might also be willing to pay more for a more sustainable option.
And some states, like New York, are cracking down on single use plastic—going so far as to require that cannabis packaging be made of at least 25% recycled material. Offering an eco-friendly option is a great way to stay compliant, keep up with packaging regulations, and curry favor from shoppers to go green. But before we look at the more sustainable pre-roll packaging options that are available, let’s take a deep dive into the lifecycle of the common doob tube.
THE LIFESPAN OF YOUR CURRENT PLASTIC DISPENSARY PRE-ROLL PACKAGING
Whether your dispensary pre-roll packaging is recyclable, compostable or ocean friendly, there are some limitations to using plastic tubes you may not be aware of, which could impact consumer desirability for your brand. This is becoming even more true as the generation aging into the legal market continues to include a larger portion of Gen Z, a more eco-conscious demographic.
Recyclable Pre-Roll Packaging Tubes: A Matter of Recoverability
Most pre-roll packaging, AKA “doob tubes,” are made with polypropylene, the #5 plastic that is technically recyclable, though it often doesn’t make it that far. Because of the slim tubular shape of pre-roll packaging, many doob tubes actually fall through or between the belts and gears of recycling sorting machines and into the general trash pile, making them unrecoverable for recycling despite their recyclable material.
There are also local limitations to recycling pre-roll packaging. If you’re in Colorado, for example, recycling centers won’t touch anything that’s held marijuana products because of the plant’s Schedule I status. Like the federal government, they consider it to be drug contraband, so all cannabis containers are sent straight to the landfill.
Likewise, Seattle’s Public Utilities website specifically states that any plastic packaging with a lid smaller than three inches in diameter—essentially all pre-roll packaging tubes—must be thrown in the garbage and cannot be recycled regardless of the material. While this is a hyper-local example to Washington, it’s applicable to many areas because most have similar recycling sorting machines that can’t handle plastic lids or any plastic items smaller than three inches, as they inevitably get sorted out.
3 POTENTIAL OPTIONS FOR REUSING PLASTIC PRE-ROLL PACKAGING TUBES
There are some valid options to create a second life for your company’s dispensary pre-roll packaging. Not only are they better for the planet, but they speak directly to younger consumers who expect the brands they support to have eco-friendly initiatives. And those consumers are aging into the market by the day.
High 5 Recycling Initiative
The High 5 Recycling Initiative in Maryland created a landfill diversion path for dispensaries’ #5 plastic packaging, AKA polypropylene or what most doob tubes are made of. Dispensaries can sign up as collection sites where consumers can drop off all of their #5 plastic packaging. High 5 volunteers then collect it and personally transport it to a processing center where it’s processed into a raw material that local manufacturers can use.
Resynergi Waste to Fuel Program
In California, some dispensaries and cultivators have partnered with waste solutions company Resynergi to repurpose plastic cannabis packaging. The dispensaries collect used plastic packaging from their customers, often incentivized by rewards points, and then turn it over to Resynergi. From there, Resynergi turns the plastic into diesel fuel that the dispensaries then use to power their delivery vehicles.
Encourage Consumers To Repurpose Their Packaging
For companies in areas without viable recycling options, many are choosing to incorporate packaging reuse ideas into their marketing, attracting younger consumers while educating older ones. For example, jars can be repurposed as planters or storage containers, and plastic bags can be reused when shopping or as toiletry storage when traveling.
Unfortunately, pre-roll packaging tubes are small and uniquely shaped, so there aren’t many reuse options. Customers can use them to store their own hand-rolled joints, or they could potentially work as a bud vase, as a mint holder for a purse or pocket, or something similar. They could also be used for organizing small items stored around the office or household, such as tacks, paper clips, craft supplies, etc.
The Better Choice: Compostable Pre-Roll Packaging Tubes
The bottom line is plastic dispensary pre-roll packaging is not sustainable. It’s not sustainable in the environmental sense because, regardless of its biodegradability or recyclability, it usually ends up in a landfill anyway. And it’s not sustainable in the business sense because shoppers prioritize eco-friendly brands above others. This is why it is so crucial to offer your customers an option that they can buy guilt-free, knowing their pop-top packaging won’t end up in a landfill.
Fortunately, instead of trying to organize a new recycling initiative in your area or scouring the internet for ideas on consumers can reuse your packaging, there’s an even better option—our eco-friendly doob tubes.
Complete with a child-proof pop-top seal of the same material, these recyclable pre-roll tubes meet all compliance regulations even in strict marketes like New York. They’re made in the United States, adding another layer of sustainability by eliminating overseas shipping emissions.
Made with 25% post-consumer recycled material and 25% post-industrial recycled material, these 116m black tubes are perfect for packaging 1-gram pre-roll joints and can fit two smaller joints as well, making it an eco-friendly option for brands looking to expand their pre-rolled cones offerings.
For brands looking to become more ocean friendly, our reclaimed ocean-bound plastic tubes are a great option. Our 116m, 110m, and 78mm ocean friendly doob tubes are made from ocean-bound plastic in an effort to help clean our oceans. They are made with polyethylene (PET), the #1 recyclable classification, HDPE and PP and made in the USA. These tubes support the transition to a more circular economy, and are perfect for brands trying to join the movement towards an eco-friendly cannabis market.
KEY TAKEAWAYS
The cannabis industry is growing at a time when the planet can’t handle more trash. To help combat the amount of waste it produces, businesses can choose to prioritize eco-friendly packaging and practices. And they should, not only because it’s their responsibility, but because consumers are willing to pay more for a product that does less harm to the environment.
Biodegradable packaging are green options in theory, but biodegradable plastic just pumps ecosystems with microplastics.
The best move cannabis businesses can make is to choose eco-friendly packaging options like Custom Cone USA’s eco-line doob tubes. You can order stocked and ready-to-fill recyclable, compostable and reclaimed ocean-bound pop-top pre-roll tubes directly from the Custom Cones USA website. Or, connect with a Pre-Roll Expert today to place an order for custom color Ecoline tubes, or perhaps any of our other eco-friendly pre roll packaging options that are fully customizable for your cannabis products!
Be sure to let your customers know the eco-friendly change you’ve made to your product line—they’ll be happy to pay you for it!